The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Hassan Osman - Why Your Book Should Be a Business Card on Steroids (Not a Money Maker)
Hassan Osman is an Amazon bestselling author and the founder of Sidegig Hacks and Writer on the Side. While maintaining a demanding corporate career, Hassan has published over 20 books with 9 Amazon bestsellers reaching over 120,000 readers, plus 17 courses with 430,000+ unique students. His expertise lies in creating short, focused books (10,000-12,000 words) for busy managers and corporate leaders, covering soft skills and leadership development. Hassan advocates for treating books as "business cards on steroids" - tools that generate more revenue from opportunities they create than from direct sales. His systematic approach emphasizes the 80-20 principle, focusing on content repurposing across multiple platforms including Amazon, Udemy, and Gumroad.
In this episode:
- Why books are "business cards on steroids" that open bigger opportunities
- The four-circle method for choosing profitable book topics
- Writing 10,000-word books that people actually finish reading
- How promotion starts before the book is completed
- Content repurposing strategies across books, courses, podcasts, and social media
- Using popular highlights from Kindle to create Twitter content
- Publishing under multiple pen names for different genres
- Udemy course creation: turning $600 books into $35,000 courses
- Gumroad strategies for packaging books with additional bonuses
- Custom ChatGPT creation for writing in your own voice
- The Four Week Write Your Book system and course
- Building sustainable creator workflows while working full-time
Resources mentioned:
- Sidegig Hacks newsletter: http://www.sidegighacks.com/
- Writer on the Side blog and podcast: https://www.writerontheside.com/
- Amazon KDP: https://kdp.amazon.com/
- Udemy: https://www.udemy.com/
- Gumroad: https://gumroad.com/
- ChatGPT Plus
Book Recommendations:
- Write Your Book on the Side by Hassan Osman (free): https://course.writerontheside.com/
- Better Online Meetings by Hassan Osman: https://www.amazon.com/dp/B08FPB2Y6K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
Connect with Hassan Osman:
- Website: https://www.writerontheside.com/
- Newsletter: http://www.sidegighacks.com/
- Course: https://course.writerontheside.com/
- Email: hassan@writerontheside.com
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
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