The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Chris Benetti - The Book Funnel System That Generated 10X ROI in 6 Months
Chris Benetti is the founder of Smart Author Media and a book funnel marketing expert who has sold over 55,000 books for his clients. Specializing in self-liquidating book funnels and Facebook advertising, Chris helps authors turn their books into profitable lead generation tools that feed into higher-ticket offers and services. His agency focuses exclusively on the Meta suite (Facebook and Instagram) and has generated over $750,000 in revenue for clients while spending $250,000 on ads. Chris's systematic approach combines detailed funnel strategy, conversion rate optimization, and creative testing to help authors build sustainable book-based businesses rather than just selling individual books.
In this episode:
- Understanding self-liquidating book funnels and how they pay for themselves
- Why books rarely make profit on their own and need strategic backend offers
- Building effective book sales pages with headlines, social proof, and bonuses
- Order bump strategies that convert 40-50% of book buyers
- Two-step order forms for lead capture and remarketing opportunities
- Upsell sequences that solve problems created by the book content
- Facebook advertising strategies focused on creative testing over targeting
- The ASCET framework for systematic ad testing and optimization
- Case study: Nigel Moore's 10X ROI with free book funnel strategy
- Why books should serve business purposes, not just generate book sales
- Conversion rate benchmarks and key metrics for funnel optimization
- The importance of having backup offers and multiple ad creatives ready
Resources mentioned:
- Smart Author Media free resource page: https://smartauthormedia.com/resources
- Meta advertising suite
- Two-step order form systems
- ChatGPT: https://openai.com/index/chatgpt/
- GoHighLevel: https://www.gohighlevel.com/
- Kartra: https://kartra.com/
- Kajabi: https://kajabi.com/
- ClickFunnels: https://www.clickfunnels.com/
- Book funnel templates
- Ad copy swipe files
Book Recommendations:
- Strategic business and systems books
- System distillation books
Connect with Chris Benetti:
- Website: https://smartauthormedia.com/
- Facebook: https://www.facebook.com/itsbenetti/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
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