The Publishing Performance Show

Julie Broad - The Fatal Mistake That Kills 90% of Book Launches

• Teddy Smith • Episode 100

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Julie Broad is the founder of Book Launches, a comprehensive service that helps nonfiction authors successfully launch their books to market. She's also the founder of the Future of Book Marketing Summit and creator of the Author Launch Kit software. With extensive experience in book marketing, Julie has helped hundreds of authors navigate the complex world of book launches and platform building, focusing specifically on nonfiction titles that serve as business development tools.


In this episode:

  • The biggest mistake authors make: thinking about marketing after the book is finished
  • Why marketing should start the minute you decide to write a book
  • The importance of identifying your specific reader before writing
  • Creating "the hook" - understanding the outcome of the outcome for your readers
  • Timeline for book launches: 6-9 months from draft to launch
  • Essential pre-launch activities: early reviewers, editorial reviews, podcast interviews
  • Using books as business tools rather than just focusing on book sales
  • Recent changes to Amazon's ranking system and bestseller flags
  • How AI and ChatGPT are changing book discovery and marketing
  • The evolution of content marketing and new distribution channels


Resources mentioned:


Book Recommendations:

  • Fever Pitch by Ben Wiener: https://www.amazon.com/dp/B0F72ZR4RS?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
  • YouTube for Authors by Dale Roberts; https://www.youtube.com/c/SelfPublishingwithDale


Connect with Julie Broad:


Connect with Teddy Smith:

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[00:00:00] Teddy Smith: Hi everyone and welcome to the Publishing Performance Show. Today I'm excited to be joined by Julie Broad, who is the founder of Book Launches, and she's also the founder of the Future of Book Marketing Summit, which is happening between the 19th and 21st of June coming up, and that's what we're gonna be talking about today.

[00:00:21] Teddy Smith: So thanks for joining us, Julie. 

[00:00:22] Julie Broad: Oh, thanks for having me. I'm excited. 

[00:00:25] Teddy Smith: No problem. Before we get into the book conference, I just wanted to go into a bit about what you are about. 'cause you've helped maybe hundreds of authors get their books published and noticed out there into the crowd.

[00:00:36] Teddy Smith: So. What's the biggest mistake you've seen most authors make when they try to launch a book? 

[00:00:42] Julie Broad: Yeah. They think about the launch once the book is done. That's the biggest mistake. They write the book, they get it all done, and they're like, okay, now we'll put it on Amazon. And then after nothing happens, or maybe they realize as they're putting it on Amazon, they need more of a plan, but

[00:00:55] Julie Broad: really marketing should start the minute you think you're going to write a book. 

[00:00:59] Teddy Smith: Yeah. I saw you talk about that quite a lot. Wherever I've seen interviews, you talk about, you know, your book isn't done when it's written. It's like it's done when it's sold. Yeah. So what's that process that you do when you're working with new authors to try and get their books out there in front of more people?

[00:01:13] Julie Broad: Yeah. We always start with, and it sounds easy, but it usually takes quite a bit of time to get good clarity on it. But we always start with understanding who your reader is. And it's not everyone, even my favorite example of this was I had somebody who had written a book, a book on heart health, and he's like, everybody has a heart, so everybody is my reader.

[00:01:31] Julie Broad: And I was like, well, yeah, but not everybody cares, Yeah. 

[00:01:34] Teddy Smith: So cows also have a heart 

[00:01:35] Julie Broad: like, yeah, I really, and so you really have to drill down to not just. The reader and their demographics and those kind of things, but like, what's gonna make them care? How does this tie into their hopes or their fears or their dreams?

[00:01:47] Julie Broad: And so once you've got that, then you kind of, you know what you're talking to them about. And you can create what we call as the hook. And that's the outcome of the outcome. And, and that knowing the reader and your hook kind of sets you up. So you've got a good foundation for the book, but it also sets you up so you know who you're marketing to, how you need to talk to them.

[00:02:06] Julie Broad: What they need to get from this book. And without that from the beginning, the book is really hard to sell. And so that's why I say you really have to be thinking about it from the beginning and then, if you are, this allows you to build content and, build your platform while you're producing the book because you know exactly who you're talking to.

[00:02:24] Teddy Smith: Yeah, I love that. I speak to so many people who have in that same situation as your heart friend, you know, they're writing a book and they say, I'm writing a book about heart. Everyone's got a hearts, but you've gotta think, why would someone buy your book rather than someone else's book? And if you're gonna go, you know, everyone's got a heart, you're gonna be competing with loads of doctors and other people who are real heart specialists.

[00:02:44] Teddy Smith: So I think you've gotta think about why someone would buy your book rather than the competitions. 

[00:02:48] Julie Broad: It's your special sauce, like what's your story and that unique little piece that, that you are going to offer that particular reader that makes them wanna hear what you have to say. 

[00:02:58] Teddy Smith: Yeah, exactly. It's like your points of difference.

[00:03:01] Teddy Smith: When you are working with writers to launch their, nonfiction books, do you usually have a particular timeline that they focus on? 

[00:03:09] Julie Broad: Well, everybody always thinks their book's gonna be done way faster than it'll. So after they pick up their jaw from the floor, when they realize, oh, I've done the writing, so now this book's gonna be done next month.

[00:03:22] Julie Broad: Right? Then we go from there. I mean, most people take somewhere once the book is drafted and getting to that draft takes everybody. It varies so widely. Some people get it done in a couple months, some people take years. everybody's a little different. But once you get that done, depending on the quality of draft, you're usually somewhere around six months, maybe nine months away from launching that book.

[00:03:43] Julie Broad: going through all the editing and the design and, and it sounds like that's a long time to somebody who's sitting there with the book ready to go. But that's what it takes to properly edit and develop a book and just make it the best possible thing it can be. You can go faster, but to get it to that best possible level, then that's just what it takes.

[00:04:03] Teddy Smith: Right. Okay. So that's six months. That includes writing the book as well, or is that just the promotion period? 

[00:04:07] Julie Broad: No, that's just the editing design. setting it up for launch. usually you. We like to have the book ready for, in hand six to six to eight weeks before it actually launches.

[00:04:17] Julie Broad: So you can send it to reviewers, you can have editorial reviews, you can send it to media, you can send it to your arc, your advanced reader. You can send an advanced reader copies out so people will be ready to post reviews once it's live. So, really your book is in hand. Four months after your draft is done, five months after your draft is done, but you're not, you're not actually launching it for a little bit longer after that so that you can get some buildup and momentum.

[00:04:41] Julie Broad: You only get to launch once. Right? 

[00:04:44] Teddy Smith: Yeah, that is true. Yeah. I mean, so when you are doing that launch process, are there any, are there any parts of it which you essentially include in all launches that kind of could work as a blueprint for the people listening to this? 

[00:04:55] Julie Broad: I mean, some people, we call it a load to launch.

[00:04:57] Julie Broad: So some people finish their book and launch it as soon as it's done, so there is no presale. So in that case, no, that is not, there's just no time for those things. But I did mention a lot of the things we like to do. In an ideal world, you're getting early reviewers, you're sending it out to editorial reviews.

[00:05:15] Julie Broad: Some review services will only review it when it's in pre-launch, so, just taking advantage of that podcast. Interviews, as they're typically booking two to four months or booking two, two to four months out, and then it's still another couple months till it goes live sometimes.

[00:05:29] Julie Broad: So we want to get on that as soon as we have an arc copy and advanced reader copy as well. So there's those kind of things that we like to do well in advance if you're planning a launch event. those things. And it's hard to do all of that. While you're editing and designing the book, right?

[00:05:43] Julie Broad: Because it's just too many trains of thought, too many activities. So generally it's once the book is done, you should kinda shift gears and focus on those things. So, so those are some of the things that everybody's different and everybody can, does a variety of of things in their pre-launch.

[00:05:57] Teddy Smith: Yeah. Now when with your book launching service with book launches, you've worked with mostly nonfiction writers who are producing stuff Oh, my non, yeah. Only nonfiction writers. Yeah. So who are, also, they're usually trying to pro a further service, down the road. So how do you tie in building that further service with making sure the book like reaches that target audience?

[00:06:20] Julie Broad: Yeah, there's a few things. So one of them is mindset, right? Like right from the very beginning, having authors realize that the book sales are not the end goal. Like it's nice and, and everybody loves selling books and having the royalty checks hit your, hit your bank account. Those, that's always nice, but it's, the book is a tool.

[00:06:37] Julie Broad: And so really from the beginning we want to be thinking about, okay, you know, in my case, I give away the audio version. Of both of my latest books more than anything else because I find, I mean, a, I have a thing with Audible. I don't like that they don't let me set my price and they, it just bugs me.

[00:06:54] Julie Broad: So I'm like, fine, you could buy it on Audible if you want, but here I'll give it to you for free. But for me, I'd rather get that email address and build a relationship with that person and have Audible make. Three times as much money as I get to make on my book. But yeah, so it's kind of thinking through strategically, like, what's your end goal?

[00:07:13] Julie Broad: Is it platform growth? Which is what I use my books for. Is it, you wanna lead into it's funnel, top of the funnel? Do you want it to lead into some sort of service or course or workshop, or are you a speaker? And this book is going to be part of your whole package of getting you on stages and getting you paid more.

[00:07:29] Julie Broad: So you have to know that because that is going to impact some of the decisions you make with the book and how you want to distribute it and how you want to sell it. But I think a lot of it comes back to mindset because a lot of people will think, well, my book's not selling, and yet here they are busier than they've ever been because their book is putting them on stages and filling their courses, but they're not selling a ton of books, so it feels like a failure.

[00:07:52] Julie Broad: So I think mindset from the beginning really sets you up for success. 

[00:07:56] Teddy Smith: Yeah, that's really interesting. Are there any. And this is what we're gonna be coming onto in just a second, but are there any, new tips that you are finding are coming out or new tactics for getting those books launched that you are going to be talking about in the future of publishing?

[00:08:08] Teddy Smith: I. 

[00:08:09] Julie Broad: You know, actually just interestingly, we've just been digging into, so it's not really, this is half baked, so, but it's also kind of breaking news. We have, we had four launches in the last couple weeks that like, it looked like the launch was dead. I. So on Amazon, you know, it looked like nothing had happened and we were kind of not panicking behind the scenes, but we're going like, what glitch is this?

[00:08:30] Julie Broad: Like, why are we not seeing anything happening? Like, there was no bestseller flags. There was, the rankings weren't moving. And now as we've dug into the Amazon terms of service or whatever they have, it looks like they've changed how their books rank. So it used to be hourly and on their page.

[00:08:48] Julie Broad: Now it's being updated, daily, and it might take one to three days for it to show, which is what we saw in these launches. They, the bestseller flags came in the week after launch, but on launch day it was like dead. I. So, and I bring this up to answer your question because I think a lot of people have been trained for this hourly update, for that bestseller flag to, pick a weak category and sell a hundred books and, crush the category.

[00:09:15] Julie Broad: Well, Amazon's changing how the game is getting played. So I think, some people who have been playing the game to appease to Amazon to get those bestseller flags, I think their strategies are going to change a little bit. What we've always done is go for the steady state because Amazon's always rewarded that.

[00:09:33] Julie Broad: And I think that this change just further goes to the fact that a one day hit is not going to work with Amazon. Right. We really wanna have steady conversions with Amazon to, so they show you and recommend you. And so I think that that's gonna be a continued thing. But yeah, just as a side note, we've been digging through this and trying to figure this out 'cause it's been baffling us and, and I think that strategies are gonna need to adjust a little.

[00:09:57] Teddy Smith: This is for people who are trying to just get that bestseller badge. I'm guessing more for like vanity reasons rather than like for any financial reasons. 'cause if you're playing the list like that. 

[00:10:07] Julie Broad: Yeah, exactly. And a lot of people do like, it's one of the big things is that they feel like, it's just like one of those check marks they have to put on a box is, I've been an Amazon bestseller.

[00:10:15] Julie Broad: Right. They just feel like they have to check it. So a lot of people have played games with the Amazon bestseller. We've never done it, but we've also almost, with setting our clients up the way we do, they almost always see one of those flags. Um, and like I said, it was kind of a panic on our side 'cause we had four launches and none of them had it on launch day.

[00:10:33] Julie Broad: And we're like, what is going on? Like, are we messing up? Like, anyways, so I only bring that up because I think a lot of people focus on Amazon with their launches and it's been a metric that everybody kind of used as a win and, and it's still there. But it's just changing how you're going to get there.

[00:10:50] Julie Broad: And I think the, the tried and true, like just consistently get your book out there into reader's hands versus focusing on a single day and pushing for a single day, uh, I think that that's the shift we're already seeing. I. 

[00:11:02] Teddy Smith: Right. Okay. It's interesting that this stuff changes so often. I was meant to, I was on a talk with Dale Roberts just recently and we had to postpone it because we were talking about Amazon ads and like in the time from when we organized it to when we went live, Amazon just stops doing, lock screen ads.

[00:11:17] Teddy Smith: I. So we were like, okay, we need to completely change what we're gonna talk about in our, in our talk. So it's good that you'll keep you on top of it 'cause someone needs to. 

[00:11:25] Julie Broad: And it's funny because, you know, same thing happens to me is I'll shoot my videos for the month and then something will come out and it almost always happens the day I've already released the video and then the news comes out and I'm like, okay, come on.

[00:11:36] Julie Broad: Yeah. But things do change really fast. 

[00:11:39] Teddy Smith: Yeah, definitely. And that's, I think that's. I'm guessing that's one of the main reasons why you started this conference or the summit. Sorry. Because this stuff is changing and we wanna see what's going to be happening in the future. So why don't you give me a bit of an overview of what's happening in that summit?

[00:11:53] Julie Broad: Yeah, for sure. So we, this is the first time we've ever done a summit and we really, two reasons why we decided to do it. One is, it's a celebration for us. We are launching the Author Launch kit, which is book marketing software. And so in a couple you fill out a survey, and then after that a couple clicks of a button and everything's customized to you, your goals, your book, your audience, you know, your podcast list, your, all of the things that I think most non-fiction authors should do for their book marketing is inside of this software.

[00:12:21] Julie Broad: So this launch or this summit is. A celebration of the launch of this software, which is a year and a half in the making. But also there's so many things to talk about that I think the future is different. In book marketing, some of the things are gonna be tried and true, right? You're always gonna wanna know who your reader is and how you know what they're looking for and why they would pick up your book.

[00:12:41] Julie Broad: That's fundamental. But how you're connecting with them is changing chat, GPT, you know the the LLM models that's changing search. And how you're getting recommended. People are not necessarily going to Amazon or Google to find your book anymore. Mm-hmm. Uh, this is a big, big change. And so what does that mean for your book marketing in the future?

[00:13:00] Julie Broad: So that's some of, and then also content marketing has never been easier, but it can be really overwhelming kind of understanding how to, which tools to use and then what to do with it. So some of those things are why we thought, yeah, it's time to talk about not just book marketing. But what book marketing needs to be as we move into this new normal, so to speak.

[00:13:21] Teddy Smith: Yeah, definitely. I noticed that nearly 10% of the web, the traffic that goes to my website where the podcast is, is coming from chat, GBT. As in Yep. Where, whereas previously I'd see it would come directly from Google. Now I can see in, Google Analytics that it's coming directly from chat GBT, which is really interesting and it's not something I've even focused on.

[00:13:39] Teddy Smith: It's just happens sort of by accident. I'm guessing people are searching things like I. which book podcasts need the most improvement or something like that.

[00:13:49] Teddy Smith: So 

[00:13:50] Julie Broad: that's funny. I don't think that's the case. I, so there's two things I can offer to this and then of course, join us at the summit for more discussion on this. But one of our clients, Ben Wiener, he just launched a book called Fever Pitch. And somebody sent us this screenshot and they were searching for a new book in startups.

[00:14:07] Julie Broad: They're like, I'm looking for a new, A new read in Startups and Chat. GPT recommended his book. And then of course you can see in there, you can click on the links like why it says that. And when you click on the link, it takes you to the Amazon top releases page. Right. Wow. So, so it's interesting. And then another one underneath that was recommended.

[00:14:23] Julie Broad: Was because, tech Week, or I can't remember, one of those magazines had written an article on it. So the good and the bad news is there's not one way your book is going to be discovered going forward. Um, you know, but that can be good and bad. So that's, 

[00:14:39] Teddy Smith: yeah, definitely. 

[00:14:40] Julie Broad: Uh, and so that's exciting and, and also a little daunting to have everything changing.

[00:14:45] Teddy Smith: Yeah. I wonder how long it is before you'll be able to just launch a book directly to Jack GBT or stuff like that. You know, it's. People are searching for? Well, I mean, if I think about how I shop for fiction books, I, I really like history fiction, like history thrillers, and 'cause of the books I like, they're quite long.

[00:15:01] Teddy Smith: And so the authors only write like one a year. So I run out of them really quickly. So whenever I'm finding a new book, I'm like, what's a good Roman history thriller? Or something like that. You know, if I type that chat, GBT, it'll give me loads will come up. I wonder how long that is going to be before it's gonna be launching directly to chat GBT rather than just going through Amazon.

[00:15:19] Julie Broad: Yeah, I could see there being a store option very quickly through there. But I don't know. Things are evolving and Amazon's trying to make their AI recommendations better and better as well. They have a long way to go in my opinion, but, uh, but it is. Yeah. Yeah. Rufus Ru is not so smart.

[00:15:37] Teddy Smith: No, not yet. Anyway, I hope Jeff, if you're listening to this, I'll let, let me know. I can help you fix it. But so at the summit, you've got quite a few people talking, like some really amazing guests actually, that you're telling me about before. So tell me about some of the talks you are really particularly looking forward to listening to.

[00:15:56] Julie Broad: Yeah, we have a lot. We have so much good stuff. I'm really excited. A couple people from my team are gonna be talking too, and they're, I think it's really cool to hear from people like that. 'cause they're in the trenches, right? They work with our authors every single day. They see hundreds of different Amazon accounts and hundreds of different pitches going out.

[00:16:12] Julie Broad: So they can give some really, really great feedback and, and support to authors. But we also have Mark Leslie Lafa from draft to digital coming in to talk. All the things, bookstores, you know, outreach libraries, community building. We've got Alex Sanfilippo who does a lot of podcasts. He's got a podcast kind of booking a matchmaking company.

[00:16:32] Julie Broad: I call it a match, so yeah, exactly. Pod match. It's, but it's like a match for anybody who's not familiar. It matches hosts with podcast guests. And then we have Dale Roberts, of course, who you and I know, who will be coming in to talk about all the things, book marketing, and he's just. Coming off of launching YouTube for authors, a brand new book, and he's got a whole giant series of nonfiction books before, I think he retires from nonfiction for a while and focuses on fiction.

[00:16:58] Julie Broad: And then we also have, I'm missing some, but I'm missing a couple. Oh, Nick Hutchinson, who is the founder of Book Thinkers, they have video, they create video and social media content, and they have a really popular Instagram account. He worked with us on his book. I. So he kind of comes at this from a whole bunch of different angles.

[00:17:15] Julie Broad: He'll talk about what's working in social media. He'll talk about what's working to get reviews, and he also just signed, with his book two International Rights Deals. So he's gonna have a lot of really cool stuff to talk about too. So, yeah, it's gonna, it's gonna be great. We have author panels. I'm doing a couple of talks on specifically the future and what I see happening.

[00:17:34] Teddy Smith: We've got, you've got some amazing speakers who are talking on the day. So who's your, which talks are you most looking forward to hearing from?

[00:17:41] Julie Broad: It's hard to pick one. I mean, I'm really excited because two people from my team are going to be doing some talks and hosting hot seats, and I think it's really cool when you get to hear from the people who are in the trenches working with hundreds of authors all the time, seeing hundreds of pitches.

[00:17:55] Julie Broad: We also have. You know, Alex Sanfilippo from Pod Match coming in to talk and he's like a podcast matchmaker, so he'll talk about what's working in podcast pitching, which is a key part of authors and their launch. Mark Leslie LaFave from draft to digital is gonna talk about bookstores and libraries and so many other amazing things.

[00:18:14] Julie Broad: Dale Roberts just launched, I don't even know if like his 35th book or. On YouTube for authors. So he's gonna come in and talk about all things book marketing and book launching and yeah, there's so many great, great talks. I'm, I'm just, I'm excited too 'cause we have author panels and one of our clients who got two international rights deals as well as runs a kind of social media and video marketing company for authors.

[00:18:41] Julie Broad: He's gonna be there too. So, it's gonna be packed full of great content and stuff that you don't always hear, right? That's one thing is this is. We wanna try and keep it fresh and new for people who are always listening to podcasts and watching videos. And I think there'll be some great stuff there that they haven't heard yet.

[00:18:55] Teddy Smith: Nice. It sounds like there's been a lot of new information 'cause Yeah. As you mentioned, so a lot of this, a lot of these podcasts, uh, they have the same guests on. Everyone keeps repeating all the same things, which I try to not do, but we, we'll let the listeners decide. So the conference, the summit is 19th to 21st, which is.

[00:19:12] Teddy Smith: Actually next week as we're recording this, so hopefully this will be going out, live tomorrow. But what, so tell us a bit about like what the viewers sorry, can expect from the day. 

[00:19:22] Julie Broad: Yeah, you bet. So it's four hours each day. If you can't make it, replays will be available through the weekend.

[00:19:29] Julie Broad: So if it doesn't quite work with your schedule, you know you'll be able to catch the content. But if you can come live, we have prizes galore. We're giving away a one year license and a lifetime license to our software. We have a awesome swag with our cool author launch kit, logo on it, and some other, and some other surprises.

[00:19:47] Julie Broad: So if you can be there, live, do, but the replays will be available. So it's four hours every day, each day, and it's from 9:00 AM Pacific Standard Time to 1:00 PM Pacific Standard Time. I'm in Vegas and. People are all over the country, but I focus on my team zone because I at least know I'm at the right time.

[00:20:03] Julie Broad: And, and every, and it's gonna be straight through. There's a couple of 10 minute breaks. But bring your notebook. I have lots of coffee and water on hand and it's gonna be a lot of fun Information and entertainment. 

[00:20:14] Teddy Smith: Yeah. And you mentioned your launching your new software off the back of this. I know that it is, you're keeping a lot of it surprise to be revealed during the summit, but could you give us a bit of a taste about what people can expect from that?

[00:20:26] Julie Broad: Yeah, you bet. It's called Author Launch Kit and it really is. It's all themed around space, you know, book launchers. Yeah. So we kind of stuck with that. We have social media supernova, so when you click on that, after you've filled out the survey, it'll give you social media calendar, it'll give you suggested ideas for a post, for post.

[00:20:43] Julie Broad: It gives you press release content, speaker one sheet content. It gives you. It will also, if you've done a good job of filling out the survey, it will even suggest influencers and it will give you links to their contact. It will give you links to their website, or if it's podcasts it will tell you here's the pitch angle that we think would be a good fit for this podcast with the, the submission form and all of that.

[00:21:04] Julie Broad: So it is a lot of tactical stuff that'll. Basically take you 60% of the way that you need to go, and then the 40% is you actually refining it for you and executing it out there into the world. But, it's, I'm excited because it takes a lot of. So it is funny because somebody said to me, well, this is what you guys do as a company.

[00:21:23] Julie Broad: And I'm like, yeah, well if somebody's gonna put my full service out of business, it might as well be me. So 

[00:21:29] Teddy Smith: you're retiring yourself. 

[00:21:30] Julie Broad: Exactly. I'm like, that's fine. And some people will still want execution, right? Some people are still going to want somebody else to do this for them, but for everybody else that wants to kind of DIY it, but have.

[00:21:42] Julie Broad: Guidance and support and some of the, the research done for them, this tool does that. So I'm, I'm super excited to have something else to help authors with. 

[00:21:51] Teddy Smith: Yeah, I saw a demo of it last when you showed me last week. So I'm excited to have a play of it when it comes out. 'cause I know that a lot of the non-fiction writers that I work with, they, that launch part is, is complicated.

[00:22:01] Teddy Smith: So obviously I speak to 'em a lot about ads and how they can use Amazon ads and that is a really good tactic sometimes, but. The main question they often have is, what are the other things we can do? So having that tool that can, sort it all out for you, basically that's, uh, that's gonna be really, really valuable I think.

[00:22:16] Teddy Smith: Is that gonna be aimed mostly at nonfiction authors? 

[00:22:19] Julie Broad: Right now it's only nonfiction. Yeah. And our phase two that we're already kind of, there was pieces that didn't quite work and we kind of hit the point where we're like, we just have to launch this. So phase two is gonna be nonfiction, but I'm already getting heat from the fiction world that they need something like this for them too.

[00:22:35] Julie Broad: So, uh, perhaps 2026 that will be our project. 

[00:22:39] Teddy Smith: Yeah. Nice. That sounds great. And the summit itself, I know. With the guests. They're not just nonfiction like you are, they're kind of a bit of a mixture. So would fiction people, would they get a lot outta that as well? I, 

[00:22:52] Julie Broad: I mean, I'm not a fiction author, so I can never really speak to it, but I actually just this morning, somebody posted on my YouTube channel, about the summit that, Hey, listen, I'm a long time fiction author.

[00:23:02] Julie Broad: I've been listening to your channel. I'm gonna be at the summit. Because even though your focus is nonfiction, 70% of what you talk about still applies to fiction. So from that commenters point of view, yes there's massive value for fiction, but we are gearing everything specifically towards nonfiction.

[00:23:19] Julie Broad: But you know, savvy fiction authors are able to take the advice and apply it. 

[00:23:22] Teddy Smith: Yeah. Perfect. And what's, how much is the cost of the summit? 

[00:23:26] Julie Broad: Free. It's free. 

[00:23:27] Teddy Smith: Oh, better. 

[00:23:30] Julie Broad: Yeah. So you could, you can come for free. No problem. And then of course there'll be an invitation to buy our software. That's, like I said, it's a celebration party.

[00:23:37] Julie Broad: So the invitation to join our, our community, that is a paid group that supports the software. And the software will be there. But, but yeah, come to the summit for free and celebrate with us. 

[00:23:47] Teddy Smith: Brilliant. Well, thank, I'm looking forward to coming. I'm gonna, I'm gonna post it in my news asset tomorrow, so we will be able to get everyone's come, a look at it.

[00:23:54] Julie Broad: Yeah. I can't wait. Thank you so much for your support. 

[00:23:57] Teddy Smith: No problem. Yeah. Well, it's been great chatting to you, Julie. We have to get you back on soon to go through the full book launch process, especially when that the software's launched 'cause. You are the expert on this bit. Everyone wants to hear what you've got to say.

[00:24:08] Teddy Smith: So yeah, we'll have to get you back on to go through that full launch process when the software's launched. But it's been great having you on. Thank you so much and good luck with the summit. 

[00:24:15] Julie Broad: Thank you so much. I appreciate it. 

[00:24:17] Teddy Smith: Thank you so much for tuning into the Publishing performance podcast. I really hope you found today's episode inspiring.

[00:24:22] Teddy Smith: I love chatting to authors, writers, and people in the publishing world. Now, just before we wrap up, let me tell you about publishing Formants the number one platform for authors who want to increase Amazon book sales, but I'm not really sure where to start. Now, this show is all about helping you to sell more books, and if you are looking to boost your publishing game and to maximize your book's potential on Amazon, then publishing performance is designed to help authors just like you to grow your readership.

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