The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Damon Courtney of BookFunnel - From Free Books to Lifetime Readers: Mastering the Author Book Funnel
Damon Courtney is the creator of BookFunnel, a platform that helps authors deliver digital books to readers and build marketing funnels. A former self-published fantasy author who published a trilogy in 2011, Damon created BookFunnel to solve the problem of easily delivering free books to readers' devices. What started as a simple solution for getting ebooks onto Kindles has evolved into a comprehensive platform that now delivers approximately 150,000 books per day and offers tools for author collaboration, group promotions, and building reader relationships.
In this episode:
- What a book funnel is and how it differs from traditional marketing
- The reader journey from discovery to becoming a superfan
- How to create effective reader magnets and lead capture systems
- Using group promotions to collaborate with other authors
- Author swaps for cross-promotion opportunities
- Different strategies for fiction vs. nonfiction funnels
- The lifetime value of readers and how to calculate it
- Creating bonus content to capture readers at the end of books
- Why giving away multiple books can be more effective than one
- Building organic vs. inorganic traffic through book funnels
Resources mentioned:
- BookFunnel.com - https://bookfunnel.com/
- Scrivener - https://scrivener.app/
- Vellum - https://vellum.pub/
- Atticus - https://www.atticus.io/
- Group promotions
- Author swaps
Connect with Damon Courtney:
- Website: https://bookfunnel.com/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/