The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Nat Eliason - The Entrepreneur's Approach to Self-Publishing: Direct Sales, Premium Products, and Marketing
Nat Eliason is a writer, entrepreneur, and founder of multiple successful online businesses who is now pivoting to science fiction writing. After securing a $275,000 advance for his traditionally published non-fiction book "Crypto Confidential" with Penguin Random House, Nat has chosen to self-publish his debut science fiction novel "Husk." His entrepreneurial approach to book publishing includes a strong focus on professional production quality, direct sales through his own website, and leveraging his existing audience while building new channels specifically for his fiction work.
In this episode:
- Nat's transition from traditional publishing to self-publishing
- Creating a high-quality self-published book that doesn't look self-published
- The importance of investing in professional cover design and formatting
- Using Ingram Spark vs. Amazon KDP for print-on-demand
- Leveraging an existing audience for a genre pivot
- Building a marketing strategy focused on BookTube and Bookstagram
- The value of preselling books through your own website
- Nat's process for plotting and writing his novel in just four weeks
- How Nat's background in philosophy informed his sci-fi worldbuilding
- The challenge of keeping track of complex worldbuilding details
- Strategies for launching without a fiction-specific audience
Resources mentioned:
- Ingram Spark - For high-quality print-on-demand paperbacks and hardcovers
- Shopify - For selling signed book copies directly to readers
- Story Origin - Newsletter swap platform (mentioned by Teddy)
- Book Funnel - Reader magnet platform (mentioned by Teddy)
- Google Notebook LM - AI tool for organizing book details (mentioned by Teddy)
Book Recommendations:
- "Husk" - Nat's sci-fi debut novel about digital immortality
- "Neuromancer" by William Gibson - Classic cyberpunk that inspired Nat
- "Dune" by Frank Herbert - Example of long-lasting fiction impact
Connect with Nat Eliason:
- Website: nateliason.com
- Substack: blog.nateliason.com
- Book website: huskbook.com
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/