The Publishing Performance Show

Aryn Van Dyke - LinkedIn for Authors: Unexpected Strategies to Grow Your Readership

• Teddy Smith • Episode 83

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Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.


In this episode:

  • Why LinkedIn is valuable for authors, especially nonfiction writers
  • How fiction authors can also leverage LinkedIn effectively
  • Creating a strategy to connect with niche audiences
  • Optimizing your LinkedIn profile to showcase your book
  • Content formats that drive engagement and visibility
  • Networking techniques for building valuable connections
  • Tools and resources to streamline your LinkedIn marketing
  • Common mistakes authors make on the platform
  • Working with a LinkedIn marketing specialist


Resources mentioned:


Book Recommendations:


Connect with Aryn Van Dyke:


Connect with Teddy Smith:




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[00:00:00] Teddy Smith: Hi everyone and welcome to the Publishing Performance Show. Today I'm really happy to be joined by Aryn Van Dyke, who is the, is a book marketing expert and she's also the founder of Book Rockstar. So thanks very much for coming on the show. 

[00:00:18] Aryn Van Dyke: Yeah, no, of course. Thanks for having me. I'm excited. 

[00:00:20] Teddy Smith: Nice. It's good to see you again.

[00:00:22] Teddy Smith: 'cause we met, we met each other first time in North Nation, so it's really good to, yeah. Catch up with people from there. It was a really good show, if people were thinking about going to one of these shows in future, I think. Did you? Absolutely. Did you, did you enjoy it? 

[00:00:33] Aryn Van Dyke: Yeah, it was great. I was there as a vendor for the, like the industry expo and so that was that was great just to get to talk with a lot of different authors who were attending.

[00:00:41] Aryn Van Dyke: But then I actually sat in on a lot of the sessions that they had and. To me, like they were super valuable. And I've already taken a lot of what I learned in the sessions as you know, because as a, you know, as an expert and consultant, like I'm always trying to make sure I'm learning so that I can be teaching the kind of the right techniques and strategies.

[00:00:59] Aryn Van Dyke: And so it was a super valuable conference for me. And so if you're an author who's thinking about going to next year's, I definitely recommend it. 

[00:01:07] Teddy Smith: Yeah, definitely. It's amazing to be in the room with some of these people who have sold like 5 million books. 

[00:01:12] Aryn Van Dyke: Yeah, it's crazy. 

[00:01:14] Teddy Smith: So today we're gonna be talking about one of your, one of your main bits of expertise, which is LinkedIn marketing for authors.

[00:01:20] Teddy Smith: Yeah. So LinkedIn is obviously something that a lot of authors don't really think about because it is not that creative. It's kind of that boring professional social network where you people just brag about their getting promotion or some of those weird posts you see. So why is LinkedIn important for others?

[00:01:40] Aryn Van Dyke: Yeah, so it's. Uh, so many people have the perception that you're kind of describing as this professional boring network, like social media network, but. It's actually like, like totally opposite of that, especially when you can find the right audience. So for me, it's actually become my favorite social media platform.

[00:02:00] Teddy Smith: Right. 

[00:02:01] Aryn Van Dyke: It's helped me, I mean, one, just meet a lot of other publishing professionals in my network. But, and two, most importantly, it's helped me find business. It's helped me grow my own business. And so, I mean, that's something where, you know, authors can translate you know, that same type of strategy for finding readers.

[00:02:19] Aryn Van Dyke: Selling books if you're a nonfiction author, finding, you know, speaking engagements or even business clients to come in. So, I mean, LinkedIn is a, just one of those social media networks that is just gets underutilized and overlooked. But it's actually an awesome like ecosystem and network for authors to be finding their readers, sharing their expertise and kinda building their overall brand and businesses.

[00:02:44] Teddy Smith: Right. So this is, we're talking mostly for nonfiction authors. You think with, uh, the LinkedIn marketing. 

[00:02:50] Aryn Van Dyke: It's definitely gonna be the most helpful and beneficial for nonfiction. But even fiction authors, I mean, I've got a client right now who wrote a financial thriller and he's actually used LinkedIn in some creative ways because he's got this whole professional network from, you know, his time in banking.

[00:03:11] Aryn Van Dyke: And it's been really cool to see, you know, everyone's responses to him talking about his book. Of, you know, his book, having that kind of financial aspect to it, he's been able to connect a lot of the dots and a lot of the people who he's connected to professionally have interest in, in that kind of topic.

[00:03:28] Aryn Van Dyke: And so, I mean, even for fiction, it's a great platform to be sharing this. You know, side passion that you have, you know, this thing that you've been working really hard on in the early hours and the late nights. So, while it's definitely helpful for non-fiction and kind of a non-negotiable for a lot of non-fiction authors you shouldn't count it out completely if you write in fiction either.

[00:03:50] Teddy Smith: Right. So I mean, how does, how does LinkedIn help authors connect with niche audiences? Is that, is there a specific techniques you use to try and find the right audience for your posts? Or is it just a case of putting a post out there and waiting to see what happens? I. 

[00:04:03] Aryn Van Dyke: No, I said I, it's what I, where I always start when I'm working with an author is really pulling out the key messages that revolve around your book.

[00:04:13] Aryn Van Dyke: So I go through a messaging exercise with all of my clients, which we're essentially trying to figure out, alright, what specifically is your book about? Who is it for? Like, who in particular is this serving? What are they experiencing? You know, what are their challenges? What are their questions? What are their desires?

[00:04:32] Aryn Van Dyke: Really figuring out, all right, how does the book help solve some of these problems, you know, answer some of these questions. And so when we can, you know, pull out some of those pieces and start to identify the messaging around it, we can start crafting post ideas that speak to that exact audience. You know, you're, you're saying exactly how your book is helping, and so.

[00:04:55] Aryn Van Dyke: Going through and doing a little bit of that pre-work can help you identify. All right, here are some post topics and ideas that you can use that are, is actually connecting your book with the target audience. This can look, you know, different for different authors. So I mean, for some authors it's, you know, posing more questions and then having your posts answer some maybe of these like hot questions that your target audience is dealing with.

[00:05:22] Aryn Van Dyke: For other authors, you know, it might be more like story driven or story led type of posts that do the best. But I think when I first start off with an author, I really encourage them to try different variations, kind of different types of templates, and then going back and looking at the data and seeing, oh, okay, this, this post that was really story driven, got a ton of engagement and so how can we use that same format with a different story, you know, for the next month.

[00:05:49] Aryn Van Dyke: So just kind of throwing something up there with no strategy is, you know, is usually not going to work maybe every once in a while. It does. So really my, my big focus on the beginning of all these you know, all of my projects with clients is I. What is your book about? Who are we talking to and how can we craft posts and, and content that is going to speak directly to that person so there's no questions, you know, we can kind of really hook them with the book from the get go.

[00:06:17] Teddy Smith: Nice. So, I mean, one thing that is quite different with LinkedIn compared to other social medias is obviously you've got your profile, which is quite complete. It's almost a bit like Facebook used to be, but you can create this, it's basically like a CV, isn't it? For the professional work you do now if you've written a book, how do you, get that book into your profile without it, you know, especially for some people who have still got jobs and they're still working on their profile as like to get new career, to advance their career further on.

[00:06:46] Teddy Smith: How do you get your book ons there without it making look weird? 

[00:06:50] Aryn Van Dyke: Yeah, so there's, there'd be a few different places that you could consider, you know, integrating your book. And so this is something where you could put it in all of these places, or you could kind of take it one step at a time, because I know I've had.

[00:07:04] Aryn Van Dyke: Clients who, they've got a day job, you know, they're a little bit nervous about, you know, ruffling any feathers with their, with their company. And so sometimes it's finding just like the little places that they can make tweaks. But I mean, you've got that whole like cover image that you can use so you can, you know, make a nice banner that's got your book.

[00:07:24] Aryn Van Dyke: In it, you can kind of pull out a maybe like an identifying statement or kind of a, a quick phrase that, you know, can hook readers in. so that's one place you can talk about your book. You've got a a headline as well. And so this is something where that's gonna be right underneath your name. And a lot of people will have just a very generic, you know.

[00:07:43] Aryn Van Dyke: I'm manager at this company or you know, say like sales professional doing X, Y, Z, but that's a space you can be talking about your book if you're a nonfiction author and your book helps sales leaders get more leads, you could say, I. I help sales professionals increase their leads, you know, you know, and then you can have a line that says author of, you know, sales Lead generator.

[00:08:06] Aryn Van Dyke: So that's another space you can really use to push forward your book. You've got an about section so you can, you know, talk about yourself there and kind of talk about the fact that you've got this book and it's, it exists to help people accomplish this goal. There's a space called the featured section, which is probably one of my favorite places to incorporate a book.

[00:08:26] Aryn Van Dyke: And so. This is where authors can put in a direct link to a website, to an Amazon page, and you can customize the thumbnail, you can customize the copy that goes in there. And so I love this space because we can put in a, you know, a designed graphic in this thumbnail space that's got the, you know, picture of the book.

[00:08:47] Aryn Van Dyke: We can have it go straight to the Amazon page or wherever they're, you know, really wanting to drive those sales. You can also put yourself, you know, you can create a, almost like a job experience as author. You know, that's another creative way that you can showcase your book. Yeah. Even if you've got a, you know, a nine to five job.

[00:09:03] Aryn Van Dyke: So for me, when I am, when there are kind of competing factors on LinkedIn, like wanting to use it as a, you know. Space to find a new job or to kind of have that expertise within your company. I like to remind authors that writing a book is a cool side project. I mean, that is like, I would say, companies who are looking to hire, they're gonna wanna hire multifaceted individuals.

[00:09:29] Aryn Van Dyke: And so being able to talk about your book and showcase that as a, as something that. You are proud of a, a piece that you've worked on. I mean, that's a, that's a cool thing that most people don't do. And you can use that to your advantage in a lot of ways. 

[00:09:42] Teddy Smith: Yeah. I think especially if you've written your book, like you say, as almost like a calling card for your business or for your job.

[00:09:48] Teddy Smith: Yeah. I think you should be proud of putting it on there. You shouldn't be hiding it. Absolutely. I mean, it'd be a pretty weird company that would fire you because you've write, 'cause you're writing a book about the job you do. Yeah. 

[00:09:58] Aryn Van Dyke: Yeah, that's how I feel. So it's a good place and space to say, you know what, I'm a professional person.

[00:10:04] Aryn Van Dyke: I've got all of these really great insights into my field or industry. But also, you know, I'm not just doing that on a nine to five basis. You know, I've taken my time to put it into this resource as a kind of, as a, as a side project, as, as this thing that I'm really passionate about. 

[00:10:20] Teddy Smith: Yeah, of course. So when you've created your amazing profile, the next step is obviously to start creating some content.

[00:10:27] Teddy Smith: So what are the best types of posts you found that work for nonfiction authors? 

[00:10:32] Aryn Van Dyke: Yeah, so I mean, I would say it's, it's a mix and it will depend on what your different sub genre is or, or themes. So I mean, for, for books that are more of that maybe framework advice, tips, you know, I really like calling out, you know, five ways to do.

[00:10:48] Aryn Van Dyke: Blank or you know, seven things to keep in mind as you approach blank. You know, having those types of posts can be really helpful. For authors that might be a little bit more like memoir driven or if it's, you know, even if it's like a business memoir, you know, it's having some of those stories like when I was 23, I went to my first day on my job and you know, I experienced.

[00:11:10] Aryn Van Dyke: So like it's, I would say stories are always really great. Those kind of like any sort of tips or advice like action items you can share. That's really great. Uh, and I would also say having kind of these maybe strong opinions and, you know, having that as that hook of something that maybe not everyone in your industry agrees with this point that you agree with.

[00:11:31] Aryn Van Dyke: And so. Being sometimes a little bit like controversial can be a good way to get people engaging with your content and paying attention to what you have to say. 

[00:11:39] Teddy Smith: Mm. I like those controversial ones. There's a Twitter profile called something like the State of LinkedIn or something like that. Yeah. Which posts the worst LinkedIn post ever.

[00:11:47] Teddy Smith: And one of them was something like, what the downfall of Asad can tell you about B2B sales, marketing, and stuff like that. You're like. 

[00:11:55] Aryn Van Dyke: Yeah, so 

[00:11:56] Teddy Smith: maybe avoid those ones. 

[00:11:58] Aryn Van Dyke: Yeah, there's a, there's, there's always gonna be a, the line that you, that maybe don't cross, but yeah, it's, um, having, you know, really just trying to get creative with it.

[00:12:09] Aryn Van Dyke: And that's the other thing too, if you are an author, you know, if you've written this book, you know, there's, there's kind of that level of creativity that you can put into writing your LinkedIn posts. You know, I kind of like to say too is, you know, you kind of have your in when you're writing your book.

[00:12:23] Aryn Van Dyke: You've got kinda that first line to try and draw people in and get them in intrigued of what the rest of these, you know, 200 pages are gonna hold. It's kind of the same thing with LinkedIn. You've got that first line at the top, and that is gonna depend on whether someone clicks to see more or not and whether they're gonna engage with what you have to say.

[00:12:41] Aryn Van Dyke: So. Like, really think creatively about this and, you know, use LinkedIn as a way to, you know, almost like you're writing a little mini book, so to speak. Hmm. I think the other, the other thing I'll kind of add in here when it comes to like, what to be posting is is, is putting in some sort of creative piece with, you know, with the content that you're sharing.

[00:13:03] Aryn Van Dyke: So. You've got kind of, you've gotta have that killer copy, you know, copy that's gonna draw people in and, and catch attention. But it's also important to have, you know, a, a photo, have a video, have some sort of infographic that's always, that's gonna kind of tie together and also kind of be that eye catching piece for people who are scrolling on the platform.

[00:13:22] Teddy Smith: Yeah, that's great. Now with LinkedIn, it's quite important to do networking. I mean, all social media is the same, but I think with LinkedIn particularly, it's all about like, I. Chatting to people saying, congrats on the new job, that sort of thing. And, if you are teaching someone who's marketing a book, what would be your advice to get them to network?

[00:13:42] Teddy Smith: Like, for example, are there particular groups or are there particular ways to comment on things that help build those relationships? 

[00:13:48] Aryn Van Dyke: Oh yeah. And that's and that's a, a big piece of it too, is, you know, you've gotta have the content piece, but you've gotta have the commenting piece. And so finding people who are going to be either like other industry experts going and being very intentional about leaving comments on their posts, um, if you can identify maybe target readers and, you know, going and commenting on, on some of their stuff.

[00:14:12] Aryn Van Dyke: So. Again, I'll use the same example. If you are trying to reach, you know, like sales manager, you know, go try and find some sales managers on, on LinkedIn and leave some comments on any of their recent posts because commenting is a great way to get that added visibility. And just the way that the LinkedIn platform is set up right now is, you know.

[00:14:34] Aryn Van Dyke: It's almost like 50 50 like posts and, and comments. And so the more that you can engage with other people's posts, the more that your kind of name is, is getting out there. And again, you've got that headline that goes right underneath your name. So every comment that you leave. People see your name, they see your picture, and they see your headline.

[00:14:53] Aryn Van Dyke: And so if you can use your book in that space, then you are really getting that extra foot forward of, of getting your book in front of people. Yeah, it's also great for that networking side. So if you can network with other industry professionals, then that could lead to a speaking invitation. It could lead to a maybe, like collaborative workshop or webinar.

[00:15:15] Aryn Van Dyke: So there's so many benefits to taking. 20 minutes a day to go leave some really thoughtful, engaging comments. Maybe sending five to 10 connection requests within, you know, to people who would be in your kind of target audience or niche. I mean, those are kind of the little kind of unspoken pieces of LinkedIn that can be a huge benefit for authors and most people aren't, aren't doing that on a daily basis.

[00:15:39] Teddy Smith: Hmm. I think the commenting is quite interesting because on other social medias I. You might be a bit nervous to comment on people if they're like your friends. So all the people that are on LinkedIn, we've kind of met professionally and I've done a post before and someone's commented on it that I worked with like 12 years ago and haven't spoken to 'em since.

[00:15:56] Teddy Smith: Mm-hmm. Which I think is okay, but if you are on Facebook and you were just messaging someone like that, you met a university 12 years ago, you'd probably be weird to comment on their post. 

[00:16:06] Aryn Van Dyke: Yeah. I feel I would feel the same way with that. And that's, I think what makes LinkedIn kind of special is and also like if you see a stranger's post, like you can go in and, and comment or someone that maybe you only know through LinkedIn, you know, you can go and leave those comments and it's such a vibrant.

[00:16:25] Aryn Van Dyke: Community and networking platform that, I mean, I, I'll kind of joke sometimes is I've got like a ton of what I call like online friends and there are people who I've connected with on LinkedIn and we live in different parts of the world and we've never met in person, but you know, we engage on a regular basis on the LinkedIn platform.

[00:16:43] Aryn Van Dyke: And so, um, you know, it's, it's a cool space to, to start, you know, getting involved, start getting, you know. You know, start engaging there because you never know what types of relationships you can make. I've had, I mean, just this last week, I had a message in my, LinkedIn dms asking for me to come speak somewhere next spring.

[00:17:03] Aryn Van Dyke: It's someone who I've never talked to before, but someone who, you know in this message. They said they've been following me for a long time. They've been seeing my content. They've, you know, been enjoying my content. And this is someone who's been kind of the, the LinkedIn lurker as they, as they say. And so you, you just never know, you know, who's paying attention to what you have to say.

[00:17:24] Aryn Van Dyke: And the more you can start getting content out there, the more people are going to be engaging with it. But also even the people who aren't actively engaging are still paying attention. Yeah. So again, it's just, it's just, you know, choosing to start and keep with it and, you know, really focusing on. Who are your target audience is how to be connecting with them in the most meaningful way.

[00:17:47] Aryn Van Dyke: And then just staying consistent with the, with the posting, stay consistent with the commenting and doing everything that you can to just build a you know, really strong and niche network around you. 

[00:17:57] Teddy Smith: Yeah, that's really good advice. Now, this sounds like quite a lot of work, so do you have any tools you use to help you to organize any of this stuff?

[00:18:04] Teddy Smith: So like, yeah. Not, not, I don't mean just like po tools, which help you to. plan your posts. I mean, are there any other tools which help you to make the post as good as possible or to, uh, make sure you're following the right people or anything like that? 

[00:18:17] Aryn Van Dyke: Yeah, there's definitely some like LinkedIn creators that I'd recommend following.

[00:18:22] Aryn Van Dyke: 'cause they, you can get a lot of great inspiration and insight from them. So one of them is Kate Ladon. She's a great personal branding expert, particularly within the LinkedIn space. Holly Haws really great as well of, you know, really sharing. Post templates in particular of, you know, what's going to be the right way to, you know, formulate these posts.

[00:18:42] Aryn Van Dyke: Mm-hmm. So go like, you know, as much as possible, follow people on LinkedIn who are crushing it because you can get a lot of inspiration there in terms of how to actually format your posts. I would say too, even building a simple content calendar in a Google sheet or an Excel sheet, that can be a helpful way for you to start planning ahead so that you can.

[00:19:03] Aryn Van Dyke: Kind of start pre-writing, and if you can set 30 minutes or maybe an hour on Monday mornings to write your posts for the next week or two weeks, that can be helpful. You know, there's scheduling tools, um, you know, like there's later, I use one called Loom. There's buffer. But even with LinkedIn, you can schedule within the LinkedIn platform itself, so you don't even necessarily need the the third party schedulers because you can do that in LinkedIn.

[00:19:31] Aryn Van Dyke: So there's a lot of different ways that you can use tools, whether they're like paid programs or just creating your own again, even like. Even chat, GPT. You know, AI tools can help you get some content ideas or it might be able to help you even with grammar. I've had, you know, posts with clients where we've thrown them into chat, GPT and said, you know, are there any grammar mistakes?

[00:19:55] Aryn Van Dyke: Or like, what, what would you fix here? And it will give some slight adjustments. So. There's really kind of endless tools and possibilities that you can use to make sure that your LinkedIn content is the best that it can be. So it's, it's finding what works for you and, you know, trying to set, you know, some time on a weekly basis to really get the content written and, uh, maybe getting some of the ideas down.

[00:20:18] Aryn Van Dyke: Pre-planning your calendar. Um, and then when it comes to some of that daily engagement and commenting, just having that be the first 10 minutes of your day when you sit down at your computer or when you're eating your breakfast, you know, having the app on your phone and doing some comments there and then, you know, going straight to work.

[00:20:35] Aryn Van Dyke: So there's a lot of like little, little ways that you can start to integrate you know, integrate this into your daily routine that makes it a little bit less overwhelming. 

[00:20:44] Teddy Smith: Yeah, that's really good advice. I. Definitely guilty of not following that advice that you've just given, so it's something I need to work on too.

[00:20:52] Teddy Smith: Are there any big mistakes that you see authors especially make when they're marketing on LinkedIn? You know, I sometimes see people just over promoting themselves, for example, but are, are there any mistakes you often see? 

[00:21:05] Aryn Van Dyke: Yeah, and I would say the, like the biggest one is not including any sort of like creative piece with their post.

[00:21:14] Aryn Van Dyke: By that do you mean like a 

[00:21:15] Teddy Smith: picture or a video or something? 

[00:21:17] Aryn Van Dyke: E Yeah, so text only posts are just like the worst type of content and the worst like format that you could share. Unless you've got a, like a huge and pre-established following, you should always try and put some sort of, you know, video photo infographic in with your, but I do see like a lot of authors who, you know, they're, they might be a little bit shy to share a photo of themselves or maybe they just don't.

[00:21:44] Aryn Van Dyke: They don't take the time to go and get a, you know, stock photo that might even be relevant. But all of those things are going to be, you know, huge in helping with the engagement and visibility of your posts. So I'd say that is like probably one of the biggest no-nos. I think the other thing too is you know, being, you know, keep, like having their posts be a bit too over promotional.

[00:22:05] Aryn Van Dyke: And that ties back to what I said about doing that work with the messaging. Because you know, I see a lot of people where it's just like, oh, my book is available. Go buy it on Amazon now. And that's the only way they talk about their book. If you can start to identify some of those needs of your audience, then you're talking about your book without really making it this overly promotional post.

[00:22:27] Aryn Van Dyke: So, you know, taking that extra time, you know, setting aside maybe an hour or two hours to say, all right. What can I really find out about my audience so that I can talk about my book in a way that's more meaningful than just holding up a copy and saying, go to Amazon because I see those posts all the time, but you are not actually telling anybody what your book is about or why it's beneficial for their journey.

[00:22:50] Teddy Smith: Yeah, that's pretty good advice. Now, working with you, you lot this stuff is, it's not just about the strategy, it's about making sure those poster are as good as possible. So what does that look like when authors work with you, especially for LinkedIn? 

[00:23:03] Aryn Van Dyke: Yeah, so when I do work with authors for LinkedIn, it usually looks like setting up a kind of pre-session.

[00:23:12] Aryn Van Dyke: So that first thing I always do is the messaging exercise. And then we'll usually go like by a monthly basis and say, all right, you know, we can do, we can do, you know, like 20 to 30 posts a month and, you know, I can help create like the graphic pieces. And so it. It looks different for each author, just depending on, you know, how much they want to contribute to the actual content writing because.

[00:23:37] Aryn Van Dyke: I have some clients who they don't have like the time or interest, and so they kind of just want to get a, you know, a whole suite of posts sent to them and put their stamp of approval on it and, you know, kind of go about their day. But I have other authors who, they like the creative process and so I.

[00:23:53] Aryn Van Dyke: They're more interested in the overall kind of strategy, insight, kind of like the, the templates, and then they're happy to kind of go with that. So it, it looks a, a little bit different for each person, but I mean, at the kind of very base of it, it's, you know, really, you know, working, you know, working with me me means that we really find out what is the message, how can we communicate this in a meaningful way?

[00:24:16] Aryn Van Dyke: And then, you know, either. Strategy for, you know, inspiration ideas for how you can start to, you know, use this messaging, you know, in your own posts or, you know, kind of handing over the reins and saying, yeah, I kind of need some help with the overall writing aspect and, you know, that's not my strong point.

[00:24:35] Aryn Van Dyke: Or, you know, I don't have enough time for it. And that's something where I can take that on for them. 

[00:24:39] Teddy Smith: Oh, amazing. So if people wanna get in contact with you, where's the best place to do that? 

[00:24:44] Aryn Van Dyke: Best place to do that. I mean, I'll, I'll say LinkedIn so you can search. Uh, you can search for me on LinkedIn. Aaron, a RYN Van Dyke.

[00:24:52] Aryn Van Dyke: But you can also visit my website, it's book rockstar.com. So I've got some other, you know, packages and services around book marketing. but there's a place there you can sign up for my email list. You can book a free discovery call. Um, you can book even a single like consultation session where we can, you know, talk about LinkedIn specifically or even other book marketing strategies that you might have questions about.

[00:25:15] Teddy Smith: Amazing. We should do a roast of my profile so that people can see what it looks like to have a good one. 

[00:25:22] Aryn Van Dyke: It's a, I mean, I think there's, there's always things that, like, even I, I feel like there's posts I make that I'm just like, oh, that sounds like ai. Like when did I, like, how did I like approve this for myself?

[00:25:33] Aryn Van Dyke: I think there's always gonna be like certain aspects of someone's profile that is just like the palm, the. 

[00:25:41] Teddy Smith: Everyone started writing like chat, GBT, just delving into different situations, things like that. Yeah. 

[00:25:47] Aryn Van Dyke: If I never see the word delve again, I will be happy. 

[00:25:52] Teddy Smith: Great. Well, thank you so much for coming on.

[00:25:54] Teddy Smith: It's been really useful to hear. Yeah, and I've learned loads from the conversation too. So just before we go, we've asked one question for everyone. That's what's the book that you recommend Everyone should be reading? 

[00:26:04] Aryn Van Dyke: So there's there's one I'll, I'll say it because it's a, it's a client's book.

[00:26:08] Aryn Van Dyke: I have it right here. And it's I think super valuable for professionals at really any stage of life. So it's called Own Your Influence. It's by Shereen Simon. Cool. but it's been a really fantastic resource for me even to learn about just some of these unspoken things about business and how can you kind of level up and kind of.

[00:26:28] Aryn Van Dyke: Really approach different situations in the professional world and navigate them with confidence kind of with the way to like make the biggest impact. So it's been a really, uh, a really great resource for me personally and I know a lot of others will really enjoy, uh, reading it and learning shareen's tips.

[00:26:46] Teddy Smith: Great. Well, I'll put the links in the show notes. Everyone can find it on LinkedIn. Amazing find on Amazon. Well, thanks. It's been great chatting to you and hopefully we'll speak in soon. 

[00:26:57] Aryn Van Dyke: Hopefully. Thanks for having me, Teddy. 

[00:26:59] Teddy Smith: Thank you so much for tuning into the Publishing performance podcast. I really hope you found today's episode inspiring.

[00:27:05] Teddy Smith: I love chatting to authors, writers, and people in the publishing world. Now, just before we wrap up, let me tell you about publishing performance, the number one platform for authors who want to increase Amazon book sales, but I'm not really sure where to start. Now, this show is all about helping you to sell more books.

[00:27:22] Teddy Smith: And if you are looking to boost your publishing game and to maximize your book's potential on Amazon, then publishing Formants is designed to help authors just like you to grow your readership and to reach a much wider audience. Now I know who the Amazon ads can be slightly complicated, which is why publishing Formants is like having a personalized ad account manager to create your ad campaigns, to choose your best keywords and to make adjustments in real time.

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