The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Leah Paulos - The Pitch Perfect Formula: How to Get Media Coverage for Your Book
Leah Paulos is the founder and director of publicity for Press Shop PR and Book Publicity School. With a background in journalism as a writer and magazine editor at Condé Nast, Leah brings a unique perspective to book publicity, having been on the receiving end of pitches. After transitioning from journalism, she founded Press Shop PR to help authors navigate the challenging world of book promotion, especially as publishing houses provide less marketing support than in the past. Her team has worked with nearly 350 authors, from bestsellers like Neil deGrasse Tyson to debut novelists with small independent presses.
In this episode:
- The difference between publicity and paid advertising
- How Leah's journalism background informs her approach to publicity
- Case studies of successful book promotion campaigns
- Finding the right media outlets for your specific book
- How to create an effective pitch for journalists and media outlets
- Establishing credibility when self-publishing
- The importance of appearing in various media formats
- Overview of Book Publicity School's programs and offerings
- Overcoming the intimidation of self-promotion
- Practical steps for authors to start their publicity journey
Resources mentioned:
- Press Shop PR - https://www.pressshoppr.com/
- Book Publicity School - https://www.bookpublicityschool.com/
- Free monthly "101" class available on Book Publicity School's website: https://www.bookpublicityschool.com/101
Connect with Leah Paulos:
- Linkedin: https://www.linkedin.com/company/press-shop-pr/
- Bsky.App: https://bsky.app/profile/leahpaulos.bsky.social
- Facebook: https://www.facebook.com/profile.php?id=100090936998502
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/