The Publishing Performance Show

Carol Kabaale - Facebook Ads Made Simple: Cost-Effective Marketing Strategies for New Authors

• Episode 77

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Carol Kabaale is a Facebook ads expert based in South Africa who transitioned from a corporate hospitality career to digital marketing after seeking more freedom and fulfillment in her work. With eight years of experience specializing in Facebook and Instagram advertising, Carol helps clients develop strategic marketing campaigns that build community and convert leads into customers. Her data-driven approach focuses on understanding audience demographics and creating targeted content that resonates with specific reader personas.


In this episode:

  • Carol's journey from corporate hospitality to Facebook ads specialist
  • The three "seasons" of marketing: visibility, nurturing, and sales
  • How to use Facebook and Instagram ads to build an author community
  • Creating effective lead magnets and email capture strategies
  • Techniques for targeting specific reader demographics
  • Cost-effective ad strategies for authors on limited budgets
  • The importance of retargeting campaigns for better conversions
  • Key metrics authors should track in their advertising campaigns
  • How to determine if you're ready to start running Facebook ads
  • Building author email lists before and after book publication


Resources mentioned:

  • Meta Ad Platform (Facebook, Instagram, and WhatsApp): https://business.meta.com/?locale=en_US
  • In-form lead generation tools
  • DM funnel strategy using "comment the word" technique
  • Retargeting campaigns for warm audiences


Connect with Carol Kabaale:


Connect with Teddy Smith:

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[00:00:00] Teddy Smith: Hi everyone and welcome to the Publishing Foreman Show. Today I'm delighted to be joined by Carol Kabaale who's come all the way from South Africa and we're going to be talking about Facebook Ads and Facebook Strategies. She's a Facebook Ads expert. So Carol, thank you for joining. 

[00:00:21] Carol Kabaale: No, for having me, Teddy.

[00:00:23] Carol Kabaale: I'm really excited to be here 

[00:00:25] Teddy Smith: today. No, no problem. You're my second South African. I'm starting to collect them. 

[00:00:30] Carol Kabaale: Just infinity stones like Thanos. 

[00:00:33] Teddy Smith: Yeah, exactly. 

[00:00:35] Carol Kabaale: Well, 

[00:00:35] Teddy Smith: thanks for joining. So let's start a bit with your background. So how did you get into digital marketing and, uh, specializing in Facebook ads in the first place?

[00:00:43] Carol Kabaale: So I took a very traditional role in life. My parents were immigrants, so I did everything right or by the book, went to university, got a corporate job, was working for this really nice, hospitality chain. And I worked in business development in the corporate side. I loved the people. I just hated what I was doing.

[00:01:04] Carol Kabaale: If I'm quite honest, I was like, it's gotta be more to life than this. And everybody who I saw had. A better lifestyle. I wouldn't even say money wise. They just seemed happier or more content. Like they had more choice and freedom. They were way older than me. So that was like in my early twenties and everybody there was like in their forties, fifties, sixties.

[00:01:26] Carol Kabaale: And I was like, Oh my gosh, do I really have to give up 40 years of my life to get a glimpse of what I actually want? And that thought really, it freaked me out. I was like, no, no, no, no, no, no, I can't be doing this. So I thought about what do I love the most in my current role in my current job? What do I like?

[00:01:44] Carol Kabaale: I came on three things. One, I love helping people. I love being of service. I love that. It's one of my core values. Two, I like being creative. Like how can I be creative and like, you know, and three, How can I do this from home? How can I do this? Not in an office, but that one, the third one was a little bit more flexible.

[00:02:03] Carol Kabaale: I was flexible to maybe like a better working environment where I wasn't there all the time because you see when you work for hospitality, even if you work in corporate, you work all the holidays and Christmases and Easter's when everybody's there because of course, hotels need to run. They never stop.

[00:02:19] Carol Kabaale: So I was even like, how do I just get a normal 95? You know, I was even wishing for that. And one of the things I really liked about my job at the time was The data in business development, how we always used to forecast, how we used to plan, how we used to plan our revenue. And I was like, I wonder if there's a way that we can turn that into something.

[00:02:39] Carol Kabaale: Right. So I started looking and at the time it was really popular to do social media management. So I looked into that, but it didn't feel like a good fit because it felt very superficial and just like, Oh, let's create pretty posts and put them out there. And again, There was a lot of strategy with the pretty posts, but that's just how my brain operated.

[00:02:58] Carol Kabaale: I was like, I don't know. But I thought, what if I look at the ad side and the ad side really intrigued me because it came with data and decision making and you would make your decisions based on data, whether the ad performed well or not, regardless of often what the client wanted. So yeah, I went and I found a course, I did my certification and.

[00:03:22] Carol Kabaale: That was eight years ago and we're still here. 

[00:03:26] Teddy Smith: So I'm, my, my expertise is more in Amazon ads. So I know a lot about how exactly how Amazon ads can help authors because most authors are selling their books on Amazon and you're, you're advertising directly to the people who are looking for books, but why are Facebook ads such a powerful tool for authors as well?

[00:03:44] Carol Kabaale: Oh, they're a great tool for authors because it's a place where you can build community. And as we know, once a reader interacts with your book or with your product, you want to keep them in your ecosystem. Maybe you want to show them your next book or previous book. So you really want to build that community and Facebook and Instagram are great places to do that.

[00:04:05] Carol Kabaale: And next thing that I really find really interesting about it is that you can collect an email. So. Whereas maybe perhaps on Amazon, you can't do that. You could build like a landing page and direct them to that to get an email. My thing is this, these platforms are great. It really doesn't matter whether you're on Amazon or TikTok or whatever it is.

[00:04:24] Carol Kabaale: What matters is that you move them to the second location. The second location is really important because that's where the magic happens. That's where they're in your ecosystem and that's where you can continue that conversation. 

[00:04:36] Teddy Smith: Yeah. So what's your strategy with Facebook ads? Is it to, so you mentioned it's getting to the second place.

[00:04:42] Teddy Smith: So I'm guessing it's getting it to your website or to your Amazon listing or wherever it is you're selling your books at the moment. So how are you getting people from the Facebook ads to the. 

[00:04:54] Carol Kabaale: So I have three main strategies, if you will, and there's three seasons. That's how I like to describe them to my client.

[00:05:01] Carol Kabaale: Depends on the season that you need, right? Most times my clients want to jump to the last one, which is the season of sales. They want money. Yes, they want money. But I very quickly stop them from that. And I like to use this analogy of, let's say Teddy and I, you and I just met today. Right. And you proposed to me.

[00:05:20] Carol Kabaale: I mean, I'm sure you're a great guy. I'm sure you're lovely, but like, I don't know you from a slice of bread. I've got a good 

[00:05:29] Teddy Smith: podcast. So maybe that's okay. I 

[00:05:33] Carol Kabaale: know that much. Okay. But I don't really know much about you. So if you use that same antidote, when you are looking for new readers, or you're looking for someone to buy your product, it's the same thing.

[00:05:46] Carol Kabaale: If they're just seeing you on the shelf, what stops them to being like, okay, let me add this to my cart. Let me buy this actual book. So you need to have a conversation. And that conversation happens in my personal favorite two seasons, which is the season of visibility and the season of nurturing. The season of visibility is just that it's how do we get your content right seen by people, not dependent on the algorithm, right?

[00:06:12] Carol Kabaale: How do we make sure people are actually seeing your content and the season of nurturing is what I touched on briefly, which is how do we get an email or start a conversation? To lead them away to another community where they can be nurtured and that conversation can continue. So depending on the season you in will depend the type of ad that you will need to run.

[00:06:34] Teddy Smith: Great. And one of the ad strategies that I've actually used myself on Facebook is to give away a free book as a way of getting people to sign up for your main list. Is that something that you've played with? 

[00:06:46] Carol Kabaale: Yes, that's a great idea. I mean, like, especially if you're launching a book, or like, you're just starting with the beginning, of course you can give it away for free for a little bit.

[00:06:55] Carol Kabaale: It's also a great way, like, I'm sure you know, to get testimonials, to get those reviews coming in. So you're with Facebook. It's really easy to set that up. There's two ways you can do it. One. You can use an in form, which is just an ad. If you don't have maybe you don't have a website yet, or, you know, you just want to create a very simple landing page within the app has really good conversions.

[00:07:16] Carol Kabaale: My only thing with that form that personally, I don't like about it is that sometimes the quality of the person. Filling in the form isn't great. So a little trick to that is I always add in qualifying questions. So to make it harder for them to fill in that form, because someone who is a real person, not an bot, not someone who's just here for the free stuff, we'll take the time to actually fill in that form correctly and then submit their information.

[00:07:42] Carol Kabaale: We want quality leads, not quantity. Because, I mean, if you have a thousand bad people, I'd rather have 10 good people who are going to read all your books. So that, that would be one of the things I would do and I would do it as a lead magnet, or you could do it as a DM funnel. This, this strategy is very popular right now, and I'm sure you know it when I outline it, it's more like comment the word blank and I'll send you this.

[00:08:08] Carol Kabaale: And then people comment the word and then all of a sudden you're on Instagram, you get a little message and you continue the conversation. So again, you can either ask for more information or you can directly give them the book there. It's a great way to capture leads, yeah. 

[00:08:24] Teddy Smith: Just before we carry on, you've kind of I know that Instagram is obviously owned by Facebook, but when we're talking about Facebook ads, are we literally talking about Facebook ads or are we talking about ads for both platforms at the same time 

[00:08:37] Carol Kabaale: for both platforms at the same time?

[00:08:40] Carol Kabaale: So that's one of the reasons I really like it as well with the same ad spend, you can run ads on both platforms simultaneously, as well as you can run ads on WhatsApp if you have a following there. 

[00:08:51] Teddy Smith: Oh, right. Okay. I didn't even know that. 

[00:08:53] Carol Kabaale: Yeah. So WhatsApp is also owned by Meta and it's another one. So you could literally run campaigns on all three platforms.

[00:09:00] Teddy Smith: Oh, wow. That's really interesting. I've never had, I've never even received an ad on my WhatsApp. So I didn't know that existed. 

[00:09:08] Carol Kabaale: They're more like, they're more like to create a community or maybe to create a group or like, you'll see someone be like, Hey, do you want to continue the conversation within WhatsApp?

[00:09:18] Carol Kabaale: So you'll see that it will push you to start that conversation in WhatsApp instead of on Messenger or on Instagram DMs. 

[00:09:25] Teddy Smith: Right. Okay. Great. Now I know one of the main things with Facebook ads, and you can do this to a certain extent with Amazon, but nowhere near as much is that you can do quite a lot of targeting.

[00:09:34] Teddy Smith: So for a lot of authors, well, first you can just explain what targeting is, but then also how can you help. Customers or how to create writers or in authors to find their ideal target audience because they could just be guessing what their ideal target audience is and not actually know the answer. 

[00:09:51] Carol Kabaale: No, that's, that's a brilliant question.

[00:09:53] Carol Kabaale: So the first targeting is very simple. It's just all the lovely information we willingly give meta. It's your date of birth. Are you a male or female? Are you other? Where do you live? Are you married? Are you not? Where do you work? What kind of things do you like? So all that lovely information that you have given over the years to Meta, me as a marketer, I have access to it.

[00:10:17] Carol Kabaale: And what I can say to Meta or Facebook, I can say like, Hey, can you show this book to moms? And it will know, Hey, Carol's a mom. Let me show her this app because it will be good for her. It, their algorithm is so like, it's so good that you can literally say, just show it to moms and only moms will see it.

[00:10:37] Carol Kabaale: Show it to dads. Dads will see it and show it to. Entrepreneurs with certain job titles. You can go as linear and as niche as you want with that as well. You could be like, I want engineers to see it, or I want people who live in particular states or particular countries to see it and other countries not to see it.

[00:10:54] Carol Kabaale: If you already know that, you know, your readers. Need to be in English. Maybe you only target English speaking countries, but if you have readers that come from, you know, you want people who speak Spanish or French or something else, then maybe you will target for that as well. The easiest way to do your targeting is to close your eyes.

[00:11:12] Carol Kabaale: I love this exercise. Just close your eyes for a second. Okay. Picture yourself in the shopping center. Now, while you're there, I want you to like find this person. Don't tell me what they look like. Just find it. Where are we going to first? What shop are we going to? Are we going to Lululemon? Are we going to Gucci?

[00:11:31] Carol Kabaale: Are we going to Starbucks? Where are we finding this person? Are they even at a shopping centre? Perhaps they're very active and they're outside in the park doing yoga or running or exercising. Are they driving a certain car? I have a client of mine Liz. I love her to bits. We laughed about this so much.

[00:11:51] Carol Kabaale: Most of her clients, the best clients, the people who have done the best with her. Or drive a white Tesla . Interesting. Is that white Tesla? So if you can find little nuances like that in your readers, right? Are they all women? Are they all men are? What kind of women? Do they have children? Do they not? Are they busy?

[00:12:13] Carol Kabaale: Are they exercising? Are they not? Are they eating McDonald's? All these little factors will help. And now you don't have to. Think of everything or target for everything at once. That's a mistake. I see people making, I want you to think of them as different people, different personas or avatars, right? So today we're going to try and talk to Carol.

[00:12:34] Carol Kabaale: So you think of things that Carol would like tomorrow. We're going to try and talk to Teddy and you come up with that audience. It doesn't mean that you are excluding me. I may see an ad that's for Teddy, but I find it interesting because there's things that we overlap in and then I might convert, but you want to try and be very specific because.

[00:12:55] Carol Kabaale: Your audience will dictate your ad creative, your copy the actual graphics or videos you create and every other touch point in the funnel, which is super, super important. 

[00:13:07] Teddy Smith: That's very interesting. So I'm thinking as an author, what you could do is think about who your ideal reader would be. So I guess it's going to be different for fiction, nonfiction books, like fiction, not so nonfiction books.

[00:13:17] Teddy Smith: I think maybe it's a bit easier because you're thinking. The person that's reading, for example, I've got a book here, which is about how to write a sitcom, just something I'm interested in at the moment. So you could find people that would be interested in writing sitcoms by the groups they're interested in or the pages they like.

[00:13:32] Teddy Smith: So I think that's a bit easier, but maybe with fiction, it's a bit tougher. So how would you create a customer profile? Do you think for the fiction books? 

[00:13:42] Carol Kabaale: I would think what people are they following? So like in real life, you know, like who do they like? Who do they admire? Are they like an open, are they an Obama person?

[00:13:54] Carol Kabaale: Are they a Beyonce person? Taylor Swift, think of these people, right? Like you want to create people who are. You can also look at other authors because maybe you guys are in similar genres and because you're in similar genres, you might find maybe you're in the motivational speaking kind of book and you can see the same or similar nuances to someone like Tony Robbins or Mel Robbins or someone like that, or, you know, you like the teachings of, you know, the universal laws and things like that.

[00:14:25] Carol Kabaale: So you're like, okay, how can I find those big groups? that have to do with my book. That would 

[00:14:32] Teddy Smith: help. Right. And when it comes down to the targeting, how granular can you be? Can you literally find, like, is it other Facebook pages you can target? Or is it other groups? Or how granular can you be on that level?

[00:14:44] Teddy Smith: You 

[00:14:44] Carol Kabaale: can go, you can go as granular as You can't go specific pages, but you could do people, places, locations, job titles, certain income groups in the United States only you can do lifestyle traits. Like, well, they are frequent traveler. Do they travel internationally? You can do certain brands again, big or small, like all the way from like Versace to like Starbucks.

[00:15:09] Carol Kabaale: And you can start building your picture there. What I also find is interesting is like. Make little groups of it. So if you know exactly as an author that they love to read a certain genre, and that's written by certain people, see if those people you are able to target for. You cannot target for everything because you know, iOS 14 came out and that in a nutshell is just basically lots of privacy laws that came on iPhones to protect our data and things like that, which is all well and great, but it just means that some things that we were able to target for.

[00:15:45] Carol Kabaale: For before we are no longer able to do. Right. Okay. Great. So once you've thought about who your target audience is, you've created your customer profiles or reader profiles.

[00:15:56] Teddy Smith: What's the best way to start? Are there particular ads that you think that work best for authors? Is there a particular, you know, especially if you're a beginner, you don't know exactly what you're doing. Is there a place where you should be starting with your ads? 

[00:16:08] Carol Kabaale: Yeah, I would start with your waiting list.

[00:16:09] Carol Kabaale: Start at the beginning, before you even sell your book. Grow that list, grow that community. Grow the hype around what your book is about. So, one of the things I love to do, like, I've done this before with authors, is that we create a whole website around the book. It's a website for the book. It's just for the book.

[00:16:28] Carol Kabaale: One, it makes you look like A real expert, which is great. I mean, you're not a fake expert, but you know what I mean? And two, it makes my life as a, to be able to track the data and where they go a lot clearer, because you can see what pages they're resisting more, what things we can adapt on it. And the wait list is really important because first of all, you can show it to your warmest audience, which is your email list.

[00:16:51] Carol Kabaale: Which most people have. And in that you can say, Hey, come join this email list for this amazing book that I'm having. And once I launch it, we are going to do X, Y events to promote it. I want you to be a part of it. So again, capturing emails and making people show up, get hyped and you're creating part of the promotion.

[00:17:10] Carol Kabaale: If you don't have an email list, this is a great time to start one. Hey, I have this book. I will give it to you for free. If you, when it comes out, if you join this email list and there's so much content you can create in that launch, you can read from the chapters, you can create funny tech talks. You can have events.

[00:17:32] Carol Kabaale: I have this one time, Christine, her book is set up in like, it's more like a business book. So each chapter is like a different strategy. And she did workshops on. Each one of her strategies every week. Come join us. Let's do this in action. So it was really fun and interactive and everybody had the book.

[00:17:49] Carol Kabaale: So you can make a whole thing out of it. And here's the best part, Teddy ads. They're just trying magnifying glasses. They're not scary things. They're not really smart things. I know I probably sound like, Oh, Carol knows what she's doing. Yeah, I do. But also, like, it's not that difficult. They just amplify your message, which is really, really cool.

[00:18:10] Carol Kabaale: So if you have a great book, a great story, something that the world needs to see, it will just be amplified by that. 

[00:18:16] Teddy Smith: Yeah, amazing. So building your email list, we've talked about it quite a lot. So is that something you think you can use an ad for? Is that something you should be doing before you create a book?

[00:18:27] Carol Kabaale: Yeah, you can definitely, I think it's best if you do it before you create the book, but because you will have people on the wait list. And again, like you said, you could use this strategically for various different outcomes. One, do you want to get, give it to them for free to, do you just want them to get reviews?

[00:18:42] Carol Kabaale: Do you want them to show up live at an event? The book is more like a lead magnet and you're going to sell them something else at the event. You know what I mean? So there's a lot of things that you can do before the book, but afterwards, it's also great. It's great to position yourself as the expert that you are as the author that you are.

[00:19:00] Carol Kabaale: How great is that? You wrote a book. So now you can use this. If you were doing like the visibility season or campaign to show that you are that expert to stay top of mind. And when you want to go to summits or events or things like that, people like, why does your face look familiar? Cause I wrote this book for that, 

[00:19:22] Teddy Smith: you 

[00:19:24] Carol Kabaale: know, so it's those little things that all help move the needle forward.

[00:19:29] Teddy Smith: Yeah, nice. And so if people are on a bit of a tighter budget. I know Facebook ads, obviously it can be quite intimidating with how much you might think they cost, especially if indie authors, you know, they've got their first book and they're not sure where it's going yet. Where's the best place to start with Facebook ads?

[00:19:44] Teddy Smith: Are there any particularly cost effective campaigns that you think people could start with? 

[00:19:49] Carol Kabaale: Yes. So I would run a retargeting campaign. That's just a fancy word for saying, Hey, Facebook, show my ads to people who have already liked, comment, interacted, shared, visited my profile or my website. And that's really nice because these people are already in your ecosystem.

[00:20:08] Carol Kabaale: They sort of know you a little bit already. So dangling a carrot in front of them to take action should be easier to convert. Right. Should be easier than someone who's brand new and doesn't know you. So I would start with that campaign. I always encourage all my clients to start with a testing period of seven days at about like 20.

[00:20:27] Carol Kabaale: And you can go lower if you really are tight for money, you can do like 10, but really I want you to be realistic about this budget, right? So think of the budget as a screen. If you're spending 20 a day, your budget is probably as big as a telephone, a cell phone screen. It's quite small. What? Small but mighty because we all look at our phones every single day and no one complains, right?

[00:20:52] Carol Kabaale: But if you're spending a thousand dollars, your ads are going to be huge billboards. Like everybody's going to see them. Of course, the one that's a billboard is going to attract people faster. So just be mindful of that and then be realistic with what outcome you want. So if you're looking to grow an email list, Look at metrics like your cost per results.

[00:21:15] Carol Kabaale: Like how much does it cost you to run this ad versus getting an email? If you're looking for visibility or just to grow your engagement, then you want to look at other things. How many views are you getting? How many people are you reaching? How many people are commenting and liking and actually engaging?

[00:21:30] Carol Kabaale: Those two are quite important because people took time out of their day to stop what they're doing and they left you a message. Do you know how rare that is? Like most of us are just scrolling and they left you a comment. Those people are clearly interested. You want to give them attention, right? 

[00:21:49] Teddy Smith: Yeah, no, of course.

[00:21:51] Teddy Smith: Talking about those metrics that you're just tracking. So what are the main metrics we should be tracking? Because I know Facebook is, if people have looked at Amazon ads before, if you think that's complicated, wait till you have a look at the Facebook one. You know, it can be a bit overwhelming and I totally get that.

[00:22:05] Teddy Smith: Do you have any particular metrics you track? And do you have any? Tools or any simple tricks you use to try and make it a bit more easy to understand the, the tracker. 

[00:22:15] Carol Kabaale: So the first thing I do is I don't look at everything. I just don't because it's like, it's very overwhelming. I go in there with a mission.

[00:22:23] Carol Kabaale: Of what am I looking for one? I want to look that all my ads are still running. There's no errors, nothing's been turned off. There's no funny messages. That's the first thing I always look for. The second thing I always look for is, is there a current spike? If so, is there a trend in the spike, whether that is on cost or whether that is on reach, I want to understand why is it spiking?

[00:22:46] Carol Kabaale: What, why is, if it's one day, that's fine. But if there is a trend like over like three days, you want to understand why is it doing that, whichever matrix it is. And then lastly, you need to focus on the metrics that go with your objective. So once again, if your objective is sales. You want to look at things like ROI.

[00:23:07] Carol Kabaale: You want to look at conversions. You want to look at cost per result or how many link clicks you're getting. If you want to look at like nurturing and grabbing and growing an email list, you want to look at cost per results. That's probably the most important. How much does it cost you to get that email?

[00:23:22] Carol Kabaale: How many people are you reaching? How can we bring this cost per result down? That's probably the most important. And if you are doing more visibility, you're maybe launching, you want everybody to know about your book. You want to look at things like recall rate, which is like how many people saw the ad and can remember what they saw.

[00:23:39] Carol Kabaale: It's very important because you want them to remember your book, right? And also look at things like your clicks and reach because. Besides them looking and seeing the ad on their device, you want people who take action. They move on to naturally, they want to move on to the next step. Like, where do I get the book?

[00:23:58] Carol Kabaale: Tell me more about the book. They want to be curious. Those are the people you want to speak to always. So people who click and if you have link clicks, very good indication that they want more information. 

[00:24:10] Teddy Smith: Now on your website, you've got a quiz all about helping people to understand whether they need ads in the first place or not.

[00:24:16] Teddy Smith: So talk us through this quiz and how it would work for authors. 

[00:24:20] Carol Kabaale: Oh, it's really fun guys. It's only like, it's really as fun. I have to toot my own horn here because I, it really is quite fun. It's only about like three minutes. It's multiple choice. There's some fun questions there and it will tell you if you're ready to run Facebook ads or not.

[00:24:36] Carol Kabaale: If you're not, that's okay. It will direct you to some resources to get you ready. If you are, it will tell you like, Hey, this is what you should be doing. To run effective ads. So it's really nice. Cause like I said, it's only three minutes long. I think you should do it before, you know, throw spaghetti at the wall and hope it fits.

[00:24:59] Teddy Smith: And so what, what sort of outcomes for people expect from it and, and after that, what's the best ways of working with you and how would you help? 

[00:25:07] Carol Kabaale: So like I said, step one is to take the quiz. I want people to take the quiz because I want to work with people who are ready to run ads and who are at the stage like, Hey, I want to amplify something I have going on.

[00:25:19] Carol Kabaale: Right. If you are, and I'm so happy. Then we can move on and have a call together to see if we are a good fit vibe wise. I'm very big on that. I just want to make sure that like, we are both in alignment of what the way forward is. And then, yeah, then we would work together usually for your project.

[00:25:37] Carol Kabaale: And yeah, if you can't, then that's okay. I have resources for those that aren't ready. Cause not everybody should be running ads. I know that sounds very counterproductive to me pitching myself. But not everybody should be running ads. If you're not ready, that's okay. Invest your money on something else.

[00:25:55] Teddy Smith: Amazing. So if people want to get in touch with you, as well as doing the quiz, we've got carolcabale. com. Is there any other ways you want people to get in touch with you? 

[00:26:03] Carol Kabaale: Yes, please. They can just head over to the website. I'm sure it'll be in the show notes and everywhere on all the social medias, I'm just carolcabale.

[00:26:11] Teddy Smith: Brilliant. Well, thank you so much for joining us. I mean, I, I've learned loads about Facebook ads. I'm, I'm, I feel like I'm a bit new to it, so I need to, I need to take the quiz and learn a bit more about it myself. 

[00:26:22] Carol Kabaale: Yay. I'm so excited to see what results you get. 

[00:26:24] Teddy Smith: Yeah. Brilliant. Well, thanks for coming on the show and we'll speak again soon.

[00:26:28] Carol Kabaale: Thank 

[00:26:28] Teddy Smith: you. Thank you so much for tuning into the Publishing Performance Podcast. I really hope you found today's episode inspiring. I love chatting to authors, writers, and people in the publishing world. Now, just before we wrap up, let me tell you about publishing performance, the number one platform for authors who wants to increase Amazon book sales, but I'm not really sure where to start.

[00:26:48] Teddy Smith: Now, this show is all about helping you to sell more books, and if you're looking to boost your publishing game and to maximize your books potential on Amazon, then publishing performance is designed to help authors just like you to grow your readership. And to reach a much wider audience. Now, I know that Amazon ads can be slightly complicated, which is why publishing performance is like having a personalized ad account manager to create your ad campaigns, to choose your best keywords, and to make adjustments in real time.

[00:27:17] Teddy Smith: Now, if you're investing in ads, you really want to make sure that your investment is being used effectively. And publishing performance does just that. It aims to make your budget go further, improve your organic rank, And target keywords more effectively. Just go to publishingperformance. com to get started with Amazon ads for just 1.