The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Alexa Nazzaro - Launch Like a Pro: Customized Marketing Strategies for Fiction, Nonfiction, and Children's Books
Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, while also working on her own fiction writing.
In this episode:
- What makes an effective book launch strategy
- The importance of marketing preparation before publication
- Creating a "street team" of early supporters
- Obtaining advanced reviews through various channels
- Optimizing your Amazon presence with proper categories and keywords
- Running successful Amazon bestseller campaigns
- Leveraging author networks and newsletter swaps
- Post-launch review generation strategies
- The benefits of staggered launches for different formats
- Special marketing considerations for children's books
- Full-service publishing support options
Resources mentioned:
- NetGalley: https://www.netgalley.com/
- Kirkus and Forward Reviews: http://www.kirkusreviews.com/
- Independent Book Publishers Association: https://www.ibpa-online.org/
- Story Origin: https://storyoriginapp.com/
- Podmatch: https://podmatch.com/
Book Recommendations:
- "Gasping for Air, Choking on Shame" by Dana S. Diaz: https://www.amazon.com/dp/B0C6WBCWNG?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
- "Summer's Blood" by Adele Royce: https://www.amazon.com/dp/B0D4VZYCPX?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
- "The Creative Habit" by Twyla Tharp: https://www.amazon.com/dp/0743235274?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
- "The Artist's Way" by Julia Cameron: https://www.amazon.com/dp/0143129252?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
Connect with Alexa Nazzaro:
- Axel Author Group Website: https://aaxelauthorgroup.com/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/