The Publishing Performance Show

Jay Styles - The Book Funnel System: How Authors Can Generate Consistent Business

• Teddy Smith • Episode 69

Share episode

Jay Styles is an Amazon bestselling author, coach, and former radio personality who helps entrepreneurs and business owners leverage books as powerful marketing tools. After pivoting his career during COVID-19 by transforming his documentary "Become Inspired" into a book, Jay discovered the untapped potential of using books for lead generation and business growth. Through his coaching program, he guides clients through the book creation process while helping them develop effective sales funnels and marketing strategies.


In this episode:

  • How Jay transitioned from entertainment to author coaching
  • The process of transforming a documentary into a successful book
  • Using ChatGPT to streamline the book writing process
  • How books establish instant credibility and industry expertise
  • Creating an effective funnel using your book as a top-of-funnel asset
  • Strategies for getting your book in front of potential clients
  • The importance of both Amazon visibility and personal landing pages
  • Success stories of clients who transformed their businesses through books


Resources mentioned:


Book Recommendation:


Connect with Jay Styles:


Connect with Teddy Smith:



Support the show

[00:00:00] Teddy Smith: Hi everyone and welcome to the Publishing Informant show. Today I'm delighted to be joined by Jay Stiles who is an Amazon bestselling author and a professional coach. So welcome to the show, Jay. 

[00:00:16] Jay Styles: Hey, thank you, Teddy, for having me. Thank you for having me. 

[00:00:18] Teddy Smith: No problem. So today we're going to be talking about business books and how you can use business books to Use lead generation to grow your career, all that, all those sort of things.

[00:00:28] Teddy Smith: So why don't we start a little bit with your background and what inspired you to begin writing business books? 

[00:00:34] Jay Styles: Absolutely. So my background is pretty much in entertainment and how I got started with writing a book is I put out a documentary, my first documentary. Back during COVID 2020, and I released a documentary that year.

[00:00:49] Jay Styles: And in February, I had one screening for it. And then the next month, you know, everything shut down due to the stay at home mandates and COVID. I lost a lot of momentum as far as the screenings, because I wasn't able to promote the documentary. So I knew I had to pivot in marketing. And so, uh, what happened is maybe 2 months, I maybe within 2 months, I read an article and it talked about how people were buying books doing the whole stamp stay at home mandate.

[00:01:17] Jay Styles: So the book sales were surging. So I thought to myself, I said, you know what? What if I took the message from the documentary and transformed that into a book format? And that would, you know, get people excited about the actual documentary and want to go to Amazon to purchase the actual documentary. And that's exactly what happened.

[00:01:38] Jay Styles: And not only that, it allowed me to expand my reach because I was booked on podcasts. I was I had feature articles that were in publications and, uh, which, and I was invited to speaking engagements too, which led to me expanding my reach and basically promoting the documentary itself from the book.

[00:01:58] Jay Styles: And then something amazing happened too as well that I wasn't even expecting. A lot of people were reaching out to me and say, Jay, man, I love the documentary. I love the book. Yeah. How did you, finish a book? And they just started asking me different questions and wanted advice on how I was able to finish my book.

[00:02:14] Jay Styles: And I was like, you know what? I think I should take the knowledge, not the knowledge that I have and, teach people basically how to do it for themselves. And so that's basically how I started my coaching business. 

[00:02:24] Teddy Smith: Nice. So you say you're in entertainment. What were you doing for? 

[00:02:28] Jay Styles: So, so I started out as a radio personality.

[00:02:31] Jay Styles: So I worked at a radio station. I'm from Atlanta, Georgia, and then I moved out to Los Angeles and I start working here for radio station. And then I did, I did some, uh, some commercials and then I started doing. Behind I guess writing, behind the scenes, writing for my own content, my own documentaries, things of that nature.

[00:02:51] Jay Styles: and so again, that's why I put out that documentary back in 2020. It was something that I always wanted to do was the documentary series. And this title become inspired just with this book is titled behind me. so yeah, so that's, that's pretty much what my background is. 

[00:03:05] Teddy Smith: That's amazing. The radio DJ, that's my ideal job.

[00:03:10] Teddy Smith: So you have to give me some tips on day. So what was the documentary 

[00:03:15] Jay Styles: about? So it was actually a documentary inspiration. So, I felt like Instagram was really becoming what it is now is really a highlight. It's a highlight reel of the favorite parts of your life. And it doesn't really share the, the transparency of your journey.

[00:03:34] Jay Styles: Cause a lot of people, they may see me interviewing celebrities. Or they may see me with this documentary, but they automatically assume that I just got to where I am today. Just, you know, magically so I wanted to bring people on my show or in the documentary who were very successful in entertainment that I, they were my friends.

[00:03:53] Jay Styles: And I wanted to basically have a platform for them to show their, like a full transparency in their story, just so people will understand and get inspired from their story and say, Hey, you know what, you know, she didn't start out as this particular personal. He didn't start out this particular person.

[00:04:11] Jay Styles: It was a journey for all of them. And now they are very successful. So just to kind of spread that inspiration in the world, because we need more of it. And so that was, that was the documentary and it was, you know, it did really well, did really well. 

[00:04:24] Teddy Smith: Amazing. That's really cool. Did you interview some big people then?

[00:04:28] Teddy Smith: You said big people? Well, like famous people. Yeah. Well, 

[00:04:31] Jay Styles: no. Not 

[00:04:32] Teddy Smith: like 

[00:04:32] Jay Styles: big. No, it wasn't, it wasn't famous people, famous people, people at all, but these people are very successful. These are just individuals that I know that are. That were in the, that are in the business and they're just very successful, but it wasn't like, uh, like big time celebrities or anything, but they're very successful in their work.

[00:04:52] Teddy Smith: Yeah, nice. So the guest inspired documentary that led to you writing a business book kind of around the same topic. So, so that book is, is it about inspiring people to. To do something interesting with their life. Is that the aim of the book? 

[00:05:06] Jay Styles: Yeah. So the, the whole theme of, become inspired is pretty much it's a it's a book where I talk about bits and pieces of my life of how, you know, my passion was to become a, you know, radio personality and all the things that I went through.

[00:05:20] Jay Styles: And how I was, I had to find different ways to motivate, motivate myself to continue to move forward because I had a lot of roadblocks and I just give like different tips and, uh, different ways to, you know, basically stay motivated. So that's pretty much what the book was. 

[00:05:37] Teddy Smith: Right. Nice. So why don't you talk us through a bit about how you wrote that book, because it sounds like that was your first book and you just jumped straight in at the deep end by writing a book and getting on with it.

[00:05:45] Teddy Smith: So 

[00:05:46] Jay Styles: that was, so that was my first book. So that my, now my second book was that I just published is called lead sales. and growth, how writing a book can help grow your small business. So that was more so for ebook. So how I write, how I wrote both books, pretty much how I got from the writing idea is pretty much, I have like a little strategy.

[00:06:05] Jay Styles: So, if I get an idea, the first thing I want to do is really define my target audience and really get clear on who the book is for. And then when I get clear on who the book is for, I kind of marinate on that for a while. I will actually think about and do some research on three top problems of my target audience and the solutions that I have for them.

[00:06:26] Jay Styles: And then I'll actually play with chat GPT. I will utilize that and then, you know, discover the, some of these, these problems. And then use my experience as well, you know, for, from the questions that people ask me all the time as far as re, you know, regarding these different problems. And then I'll incorporate that into Jet TP.

[00:06:44] Jay Styles: G. T. P. And then I will have it. Normalize me a outline. I'll formalize me an outline on the actual book by typing in a very specific output, you know, that includes like the target audience. It includes why I'm writing a book and the solutions. And then from there, I asked to give me a, outline with chapters and sub chapters, that is comprehensive.

[00:07:11] Jay Styles: And then I just go back and forth and keep generating that that actual output, uh, and taking, you know, taking things out. putting things in. And so I come up with the outline that really, that I really like. And that's, that's pretty much how I do for, you know, both that's how I did for both my book.

[00:07:26] Jay Styles: Well, actually for the first book, I just really, I, cause ChatGPT wasn't out yet. So for the first book, I just pretty much just brainstorm, but for the second book, I brainstormed, but I utilized ChatGPT to really spark my ideas a little bit further. 

[00:07:40] Teddy Smith: Yeah. So you talked to the beginning about identifying your target market.

[00:07:45] Teddy Smith: So how did you know? who your target audience were. Did you just imagine who you thought would buy your book or did you have a specific people in mind? 

[00:07:53] Jay Styles: You know, actually, that's a very good question. So what I tell my students is that the way you identify your target audience. Your target audience is a mirror of who you once were.

[00:08:02] Jay Styles: At the time. And so for me, for both books, you know, my target audience was a mirror of who I was at that particular time. And so with lead sales, profits and growth, you know, there was a time when I was building my, my coaching program that I really was confused on how a book can really grow my business.

[00:08:24] Jay Styles: I didn't know things about funnels, things of that nature. So I'll focus on people who are business owners who are new to the business. Who don't know a lot about funnels, funnels and, and lead magnets, things of that nature. So, that's how I identify my target audience. So I identify my target audience as someone who I once were, who I once was pretty much.

[00:08:51] Teddy Smith: Right. Interesting because basically your book is. Aimed at people who have either got businesses or they are coaches or they're entrepreneurs, or they've got a story to tell you help you help them to create that book and to market it. So why don't you, what is the main advantage for business owners who wants to write a book?

[00:09:09] Teddy Smith: What's the main benefit for them? 

[00:09:12] Jay Styles: Well, one of the main advantages of, you know, writing a book is building instant, you know, credit credibility. So the thing about writing a book is that, you know, anyone can really write a book. Anyone can do it, but most people won't write a book because it takes a special level of dedication that a lot of people won't put forth because it requires, you know, more work than most marketing strategies out there.

[00:09:37] Jay Styles: So that's why they may lean to the other marketing strategy, because of writing a book is, you know, it's more work, but it has more advantages, advantages. when you write a book based on your topic and your expertise and you are providing solutions to a problem, you are really setting yourself up and your business, uh, you know, for a lifeline, a lifetime of clients because, you know, you are offering, you know, you can offer your book as a lead magnet as a top of funnel.

[00:10:06] Jay Styles: And then, you know, your, your audience or your customers into your, your sales funnel, and you're able to target to them and you're able to lead them to your medium to high ticket offers. so that's how, you know, writing a book can really help grow your business and not only that establishing yourself as a industry expert, and that's what the book does for you and establish you as a, as an industry expert, it leads to more visibility and visibility leads to more business growth because you know, people see you on podcasts.

[00:10:36] Jay Styles: I see your new said mix segment. They see you on you know, speaking engagement. So that visibility. Yeah. They are, they want to be connected with you some way and somehow. And so if they feel like they can, if you can actually transform their life or their business, and they're going to pay for your services.

[00:10:56] Jay Styles: And again, it just makes your business grow. It's like a domino effect is like, you know, when one domino falls, then all these other dominoes fall. So the book is the first domino that needs to fall before all these other things transpire. 

[00:11:11] Teddy Smith: That's interesting. So it, I mean, it doesn't sound like a book is going to be right for every single type of business owner.

[00:11:17] Teddy Smith: Or do you have specific industries where you think this is the best way to, to do that marketing? You 

[00:11:23] Jay Styles: know what? To be honest, Teddy, I feel like a book really would benefit every business business owner. So even if you are a brick and mortar, you know, you have a brick and mortar business, that's totally fine.

[00:11:36] Jay Styles: And you probably doing great on a local level, you know, but what if you were to write a book on that product that's really selling in your store? Or what if you to write a book on, you know, how become, you know, a brick and mortar entrepreneur, when you do that, you're setting yourself up, you're expanding your business online and you are multiplying, you know, digital assets online that will increase your revenue ultimately.

[00:12:02] Jay Styles: And then not only that as well, you know, if you are service based business and you are providing a need, you can be a coaching consulting, you can be a real estate, you can be a lawyer. You can be in technology building apps, but if you are providing people with the need, you can multiply, you know, that book into digital products, products that's going to increase revenue for your business.

[00:12:24] Jay Styles: So that book can become a 99, 7 course. It can be a 97 workshop. It can be a 1997, 1997, uh, three day, three day, bootcamp. You know, so it can be so many things. It can be a VIP day weekend, you know? So these are extra digital products, that doesn't cost inventory that can provide revenue for your business.

[00:12:49] Jay Styles: And so I feel like for any business owner to eliminate the possibility of writing a book. I think that's pretty insane because they can really provide you with, More revenue for your business. 

[00:13:01] Teddy Smith: Yeah. Interesting. I was actually doing a consulting call with a dentist the other day, and she's writing a book about oral hygiene just for that exact reason, so that she can help to improve her growth, but she's also writing a book about how to start a dentist business, which is quite interesting.

[00:13:15] Teddy Smith: Cause it's a complete, completely different angle. 

[00:13:17] Jay Styles: Yeah. Right. And see, and a dentist, you know, again, it's, it's a local, it's a brick and mortar business is local, you know, but you can only go so far with the brick and mortar business. You can only get so many local customers. So, it's time to kind of expand your thinking and how can I push my business online?

[00:13:34] Jay Styles: So now that she's doing that, when she's able to write a book, she becomes a industry expert. She'll get booked on podcast. She get booked for speaking engagements, which is another, you know, it's another round of income for her business. 

[00:13:48] Teddy Smith: Yeah, definitely. Have you got any good examples of some of the clients you've worked with where writing the book has really helped them?

[00:13:54] Jay Styles: So one of my clients, he was a shy guy. He's a motivational speaker now, but that was, he was aspiring at the time to be a motivational speaker. You know, and he has, you know, ADHD, so I really had to really work with him to finish his book. And now that he's finished his book, he's been on stage with Les Brown, who is a big time motivational speaker.

[00:14:17] Jay Styles: I'm not sure if you know who Les Brown is. And now he has his own coaching program teaching other shy introverts, you know, how to break out of it and become a motivational speaker. And I think the best, the best part for me when I see my students is. Seeing them transform from, you know, who they were to who they are now again, because this guy was shy.

[00:14:39] Jay Styles: He was an aspiring, you know, speaker. He wasn't there yet, but he knew he wanted to write a book. And when he went out on speaking engagements, he wanted to have something to actually sell. And so now that he's actually doing that, and he has a coaching program, you know, he has transformed into, um, The best version of himself.

[00:14:59] Jay Styles: one of my other students now, she wanted to write an ebook and use it as a lead magnet for her, for her business. And she wrote this in 2021. And I promise you, Teddy, she, she's from that one ebook in 2021. She always shows me. She gets maybe 15 to 20 leads per week per week in the transportation industry.

[00:15:24] Jay Styles: That's a big industry. She gets 20 to 15 to 20 leads per week, and she closes maybe 65 to 70 percent of those leads, with, you know, courses or, sign up for programs, every time she shows me that is like, wow, you know, and that's that's all for ebook it's very, uh, it can be very lucrative.

[00:15:43] Jay Styles: I tell people, you know, don't look at how much you're making from your book. Don't worry about that. You want to understand that the book is positioning you to position you to put you in as a as a industry expert. And then from that, that's when the money comes in from the different opportunities that you'll have from that.

[00:16:03] Teddy Smith: Yeah, for sure. So just before that, you talked about the book being the top of the funnel. So what do you mean by that? And how do you use that top of the funnel? How do you get that book in front of people? 

[00:16:16] Jay Styles: So that's a good question, Teddy. So the funnel is simply just a customer journey and actually buying your products. So your customer is actually going to go through four phases. So awareness, interest, Desire and then action.

[00:16:28] Jay Styles: And so as your customer goes to the top of your funnel, so the top of your funnel may be a social media ad, or it may be a Facebook ad. So that is the awareness stage. That's you are making your customer aware of their problem. And so they'll just go down your funnel. As they become interested, they'll, you know, read a little bit more and, and they'll want to know more about you and your product or your services that you offer, and they'll continue to go down, move down your funnel to actually buy your product.

[00:16:57] Jay Styles: So that's pretty much. Basically what a funnel is and then top of funnel again is just the awareness stage. You want to make people aware of their problems because a lot of times your customers are not aware of their problems and or they're not just, they're not aware of a solution for the problem.

[00:17:13] Jay Styles: So you have to make them aware of their problem and you have to actually make them aware that you have a solution for their problem. So 

[00:17:19] Teddy Smith: the right, the book is part of the awareness stage. So in my example, early with the dentist. She she might use the book as like for oral health that might be the top of the funnel because people think okay Actually, I do have sore teeth or I need to improve my health if I read this then I want to understand more that but Then within there she shows her expertise can then demonstrate how she can provide extra services Maybe there's courses about oral health or something later on exactly 

[00:17:43] Jay Styles: exactly you know because at the top of the funnel is more about educating and enlightening people of The problem and the solution, and then when people have that moment, they say, oh, okay, you know, and then they get a little bit more interested, interested, and then they begin to actually research the solution a little bit and then, you know, they are ready to take action and actually, you know.

[00:18:07] Jay Styles: Buy one of your services or your product. So, they say it takes what, you know, seven times for a a customer to actually, you know, buy one of your products. They have to see it seven times, you know? So it's, you know, and, and, and the thing too, about, you know, having a funnel is you know, basically nurturing that relationship with email campaigns.

[00:18:25] Jay Styles: You know, you know, just providing as much expertise and explaining simple things, you know, just building that relationship. And when people actually see you as an expert. And you stay, you stay on top of their mind, you know, as soon as they're ready to actually buy your services, you know, they will, they'll come straight to you.

[00:18:43] Teddy Smith: So when, because this book is like the top of the funnel, how do you get it in front of customers? Is it just a case of putting it on Amazon, hoping people find it? Or do you use ads in a particular way? 

[00:18:53] Jay Styles: That's, that's, that's a great question. So I, I never use Amazon ads. I always believed in organic traffic.

[00:18:59] Jay Styles: And I mean, you can definitely actually to, I'm using, I'm going to be using Facebook ads for my lead sales profits and growth book basically driving traffic to that actually to that actual website. And then the, my audience will actually download a free, that free ebook, but they'll also get like a, a free mini course as well.

[00:19:21] Jay Styles: And then from that, you know, I will actually have a upsell or a trip wire where they will have a workshop. Like, I'll introduce a workshop for them, you know, which is like 47 dollars. And then from that 47, it just pays for the ads itself. And then I may have another upsell or something or a down sale.

[00:19:40] Jay Styles: And then, you know, that's, that's the end of the, uh, the actual, the final, well, actually it's not the end because I still have the email address too. So it's really not the end of the funnel. So that's, that's the great thing about, you know, having their email address and that's why it's so important that I teach to my students that, you know, you definitely want to.

[00:19:57] Jay Styles: Have your book on Amazon, but you also definitely want to have your own landing page for your book as well, because you, you, you can't get the data from Amazon with someone who actually goes and buy your book. Now, it's important to have your book on Amazon because. Amazon acts as a search engine optimization, so it can actually rank, you know, it ranks you in Google, you know, when they type in your, your book and not only that, when people search for problems, when they, when they search for, well, search for solutions for problems, the first thing they do is they will type in Amazon for a book and so if it's a possibility that your book may come up and if you provided links in your book, As you know, as a funnel, it leads them back to you and your services.

[00:20:45] Jay Styles: So it's important to have both. It's important to have your book on Amazon as well as it's important for you, to actually have your book on your own landing page as well. 

[00:20:54] Teddy Smith: Yeah. That organic rank part on Amazon is really important because obviously if you're doing ads, it costs money to get people to your page and then, you know, they might not buy.

[00:21:03] Teddy Smith: If you can write organically, then you're getting free traffic, which is perfect. Exactly. Did you hear it just said that most bike? so that organic, that organic traffic parts with Amazon is really important because with Amazon, if you have to pay for ads, then obviously it costs money and you might not even get that sale.

[00:21:22] Teddy Smith: Whereas if you're ranking organically, you're getting that traffic for free. Exactly. Does that mean, does that mean when your books, when you're Working with people and you are getting 'em to suggest the book. Do you do a lot of keyword research to work out exactly what would be the best book to write?

[00:21:35] Jay Styles: Absolutely. Uh, I definitely do, uh, keyword research. So they have different softwares out there. I can't think of the top of my head. I do keyword research and it basically tells you, the top books in that genre, what keywords are used and what keywords are ranking.

[00:21:49] Jay Styles: And that's the thing too, you know, is really about those keywords and the categories that you choose. That's really going to make or break your book, but also to not only that is also to the type of book that you write, if you are providing a solution for that book too. So there are different factors for having a successful book.

[00:22:06] Jay Styles: So to answer your question, Teddy definitely you, you want to have keywords you know, for your book that you place in Amazon so people can actually find your book.

[00:22:15] Teddy Smith: So just going back to writing the book in the first place, you mentioned you use a bit of chat.

[00:22:18] Teddy Smith: gbt to help you write those sections. How do you come, do you usually come up with an outline yourself first and then add that into chat. gbt or do you even get that, that outline part done with chat. gbt as well? 

[00:22:31] Jay Styles: No, it's not completely. I use chat GPT. That's what it's there for. It's there to spark ideas because, uh, the older days, you know, brainstorming takes forever, you know, it takes forever to brainstorm just individually.

[00:22:43] Jay Styles: Even with that book behind me, it took me forever to come up with the outline because I was. Sitting trying to figure out how I was going to do it. But that's why I might check GPT because it gives me ideas and a direction. So I definitely, I just put an output in there and I include my target audience, what type of book I'm trying to write and the solution I'm trying to provide.

[00:23:01] Jay Styles: And I just ask it to give me chapters and sub chapters. And it'll just spit out, you know, all these, different outlines. And I just keep hitting, you know, regenerate. And it'll just, you know, generate me a new one. And I'll just keep taking. Things that I want that I don't want in the outline out and adding things that I want in the outline in, and I'll probably do that for a week.

[00:23:23] Jay Styles: I think for like my last book, lead sales, profits, and growth, it took me about a week to actually finalize the outline. But yeah, that's, that's pretty much my process. So I, you know, I start from scratch. I don't have an outline already built. I just, you know, I use an output. I just type in an output and, I let it do its thing.

[00:23:41] Teddy Smith: Yeah. Nice. Very interesting. Now with the broader strategy how does it help if someone was to work with you, for example, rather than doing it themselves, what would be the advantages they'd get from working with you? 

[00:23:54] Jay Styles: Well, working with me, I'm working with my, one of my clients now, and she has full access to me.

[00:23:59] Jay Styles: So basically we meet every week and I'm actually, you know, showing her all the steps. She's actually in the final stages of publishing her book. So we are, we are in the uploading stage to England spark. And so I take you through the whole stage, man, because writing a book, you know, I had to learn a lot when I wrote my first book and I felt like, if I'm able to, you know, teach other people how to do it for themselves.

[00:24:22] Jay Styles: You know, and all you need to do is learn how to do it that one time and you can actually, you know, self publish your next book and your next book after that one. And so, you know, working with me, I basically, you know, I help you crush those limits and beliefs that you may have. You know, you probably think you, you're a new writer.

[00:24:39] Jay Styles: So you got to be a professional type of writer to write a book. And, you know, those are all just limits and beliefs. So you may feel like to that. You don't have enough time to write a book, which is also a limit to believe that I help you crush. You know, and so basically I'm your advocate. I am your coach.

[00:24:56] Jay Styles: And, uh, I push you, you know, to the highest level of actually, you know, writing a book, but we go through it together and, uh, and you're not alone and I keep you accountable. And a lot of times with my clients too, they want to give up, but I don't let them give up, you know? So I'm there to keep you accountable.

[00:25:13] Teddy Smith: Yeah, nice. You should be a motivational speaker as well. 

[00:25:18] Jay Styles: Thank you. I appreciate it. Thank you. 

[00:25:21] Teddy Smith: Yeah, I won't let you give up. No, that's brilliant. So, I mean, this all sounds very interesting. I mean, a lot of people are going to be listening to this. They won't have written their book or maybe done much writing at all before, apart from, you know, emails or, you know, passive aggressive notes, their colleagues.

[00:25:36] Teddy Smith: so do you think anyone can really write this book? And if you're a business owner? 

[00:25:41] Jay Styles: Absolutely. Absolutely. If you're a business owner. You know, take out that thought that you don't need to write a book because you're a brick and mortar, you know, and definitely if you are a service based business, definitely if you're a service based business, you know, you, you, you, you need to consider writing, writing a book.

[00:25:59] Jay Styles: I mean, why not? You know, if you have the opportunity for a book to, you know, make more opportunities for you, you know, make more revenue for your business. I don't see why you wouldn't do that to get you in front of a new audience get you in front of more people who can buy your services. I don't understand why you wouldn't consider that, you know, but if you do need help, you know, I am here.

[00:26:20] Jay Styles: You can go to my website at www aoc grow your biz.com and you know, we can actually work together. 

[00:26:29] Teddy Smith: Great. Perfect. So we'll put a link to that in the show notes as well. So if people wanna get in contact with you as well, do you have any social media or email or anything that you'd like to share so that people can get in touch with you?

[00:26:38] Jay Styles: Yep. So everything is a J A Y styles, S T Y L E S T V. So that's all my social media links to. And if you really want to understand how a book can really elevate your business and elevate you as a person, as a business owner, and as an industry expert, I really invite you to download my ebook. It's a short read.

[00:27:01] Jay Styles: I have an audio book as well. It's, uh, you can go to leads, sales, profits, and growth. com. And the ebook is on there. And when you download the ebook, I give you a free mini course just to get started with your, with your book, with your ebook or with your book. And then also I give you a a free mock up landing page.

[00:27:21] Jay Styles: Uh, so it's like a done for you landing page as well. But reading that book, I think it's maybe 20 pages, 25 or 30. Probably. I can't remember. It's, it's a short read, but it breaks down everything you need to know on why you should write a book. Um, and again, there's an audio version as well on the website.

[00:27:39] Teddy Smith: Perfect. Great. Well, thank you so much that, well, thanks for spending your time with us today. I really appreciate you you know, giving us these great answers and telling everyone how they can write a book, so just before we go, we've got one more question and that is what is one books you recommend everyone should be.

[00:27:55] Jay Styles: One book. You know what? Um, I'm going to go with, uh, Robert Kiyosaki, man. Rich dad, poor dad. It opened my, it opened up my eyes. Have you read that book, Teddy? Robert Kiyosaki, Rich Dad, Poor Dad. So it really just opened up my eyes on how money works. For all my real estate gurus out there, I'm pretty sure you read that book, but it just opened up my eyes on how, you know, real estate works and, and, and how you have to think about money as a, you know, as an asset and So that will be a book that definitely I will recommend anyone and everyone to, to read.

[00:28:30] Jay Styles: Even if you don't want to get into real estate, it's just, it's a great book on just teaching you the value of money and having assets and not liabilities. And that's so important. I think that that should be, I really think that it should be a textbook in schools to be honest with you, but that would be the book that I choose rich dad, poor dad, Robert Kiyosaki.

[00:28:51] Teddy Smith: Great. Well, thanks coming on Jay. It's been great chatting to you and we'll speak again soon. Thank you, Teddy. Thank you so much for tuning into the Publishing Performance podcast. I really hope you found today's episode inspiring. I love chatting to authors, writers, and people in the publishing world. Now, just before we wrap up, let me tell you about Publishing Performance, the number one platform for authors who want to increase Amazon book sales, but I'm not really sure where to start.

[00:29:16] Teddy Smith: Now, this show is all about helping you to sell more books. And if you're looking to boost your publishing game and to maximize your book's potential on Amazon, then Publishing Performance is designed to help authors just like you to grow your readership and to reach a much wider audience. Now, I know that Amazon ads can be slightly complicated, which is why Publishing Performance is like having a personalized ad account manager to create your ad campaigns, to choose your best keywords, And to make adjustments in real time.

[00:29:45] Teddy Smith: Now, if you're investing in ads, you really want to make sure that your investment is being used effectively and publishing performance does just that. It aims to make your budget go further, improve your organic rank, and target keywords more effectively. Just go to publishing performance.com to get started with Amazon ads for just $1.