The Publishing Performance Show

Willow Winters - Mastering Direct Sales: A Self-Publishing Success Story (Live at Author Nation 2024)

Teddy Smith Episode 29

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Willow Winters, a successful indie author and entrepreneur, shares insights into creating multiple revenue streams in self-publishing. Speaking from Author Nation 2024, she discusses how authors can build stability through diverse income sources, from direct sales to Kickstarter campaigns. Along with her husband Sean, who handles the business operations, Winter has created a unique publishing model that includes specialty editions and direct-to-reader sales.

In this episode:

  • Creating multiple revenue streams for authors
  • Direct sales vs Amazon distribution
  • Print quality comparisons across providers
  • Kickstarter campaign strategies
  • Special edition book creation
  • Conference networking value
  • Building business stability


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