The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024)
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]
Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.
In this episode:
- Defining the middle-grade age range and its subgroups
- The importance of paperback books in the middle-grade market
- Crafting book covers and series branding for middle-grade readers
- The dual approach to marketing: appealing to parents and kids
- Tailoring newsletter frequency and content for middle-grade audiences
- Leveraging Instagram and TikTok for middle-grade book promotion
- Melissa's bestselling middle-grade series about gymnasts
- Direct sales strategies and the benefits of selling book bundles
- Protecting children's privacy on social media as a middle-grade author
- Maximizing Amazon Ads for middle-grade books
Connect with Melissa Torres:
- Website: https://www.melisatorres.com/
- Instagram: https://www.instagram.com/perfectbalancegymbooks/
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- @teddyagsmith
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