The Publishing Performance Show
Welcome to The Publishing Performance Show, the quintessential podcast for both budding and veteran self-published authors! Join your host, Teddy, as he sits down with with successful indie authors and top experts in the publishing world, who generously share their unique journeys, creative inspirations, and future aspirations in their writing careers and the wider industry.
Immerse yourself in a trove of valuable insights and actionable advice on writing, essential tools, and practical tips to elevate your self-publishing prowess. Whether you’re just beginning your literary voyage or seeking to refine your craft, this show brims with wisdom and inspiration to help you thrive in the self-publishing realm.
Each episode promises listeners at least one actionable tip for their self-published books and a must-read recommendation from our esteemed guests.
Tune in for an inspiring, informative, and thoroughly enjoyable exploration of the indie author experience!
The Publishing Performance Show
Taylor Shelton of Ingram iD - Targeted Book Marketing Made Easy (Live at Author Nation 2024)
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]
Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.
In this episode:
- Ingram iD's role in simplifying digital book marketing for authors
- Targeting specific reader segments using Ingram iD's database of over 4 million readers
- Creating accessible and approachable advertising campaigns for authors
- Ingram iD's real-time analytics for clicks, impressions, click-through rates, and cost per click
- Versatility of Ingram iD for authors at various stages of their careers
Connect with Ingram iD:
- Learn more about Ingram iD: https://www.ingramcontent.com/publishers/advertising-platform
- Website: https://www.ingramcontent.com/
- Linkedin: https://www.linkedin.com/company/ingram-content-group
- Facebook: https://www.facebook.com/IngramContent/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/